Social and Behavioral Sciences | Open Access Articles

A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker

Honors Projects in Communication

No abstract provided.

Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Honors Projects in Marketing

The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …

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Write What You Know: The Process Of Writing A Young Adult Novella, Grace Morgan

Honors Projects in English and Cultural Studies

One tragedy, two lives changed forever. This novella follows the paths of two characters coping with the death of loved ones. It examines the themes of grief, friendship, family, self-discovery and inner strength. Specifically, how these things manifest and change after experiencing extreme loss. The dual narrative compares and contrasts the varying ways people react to grief. This project on creative writing followed the writing process from brainstorming to final draft.