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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Division I Female Student Athletes’ Self-Image Perceptions And The Association With Photo Centric Social Media Platforms, Logan Paul
Honors Projects in Applied Psychology
The purpose of this study is to describe self-image (body image) perceptions of female, Division I student athletes and discover how photo centric social media platforms and the frequency of their use may shape these perceptions. Body image is a complex phenomenon influenced by many factors including peers, parents, coaches, and social constructs. In the general population, data has shown that media messages play a powerful role in shaping perceived self-image and body satisfaction. Body image may not match the actual body and the athlete may strive more often to achieve a body ideal. It is hypothesized that female athletes …
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
Honors Projects in Marketing
The use of social media, specifically Instagram, of 305 Bryant University students ages 18-28 was investigated through student completion of an online survey to examine how following exercise and food related Instagram accounts impacts behavior. Both male and females use Instagram fairly equally, though males are more responsive to food Instagram accounts than females, who have no significant difference in behavior. Both males and females who follow exercise Instagram accounts are significantly more active than those who do not follow exercise Instagram accounts. Given the recent explosive use of Instagram in the population, the implications for this study are enormous, …
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Honors Projects in Marketing
Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …