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Full-Text Articles in Social and Behavioral Sciences
Engaging With The Media, Hamish Mclean, Richard Phillipps
Engaging With The Media, Hamish Mclean, Richard Phillipps
Richard Phillipps
Extract:
Presenting the public face of an organisation is a key role of the public relations practitioner. Often this is done through achieving media coverage for the organisation. The mass media are important because of their reach, their believability, and their timeliness, although the bombardment of information from them can be overwhelming. This chapter discusses a wide range of traditional media - newspapers, radio, television, magazines, and newsletters (see Chapter 12 for new media).
Public Relations: Theory And Practice, Jane Johnston
Public Relations: Theory And Practice, Jane Johnston
Jane Johnston
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.
This widely used introduction to theory and professional practice has been fully revised and includes new material on community relations. …