Social and Behavioral Sciences Commons^™

Public Relations: Theory And Practice, Jane Johnston

Jane Johnston

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.

Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.

This widely used introduction to theory and professional practice has been fully revised and includes new material on community relations. …