Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
- Publication Type
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
The Image Of Jordanian Universities Among Arab Students, Ali Yahya Al Hadeed, Muna Saleh Al Tubishat
The Image Of Jordanian Universities Among Arab Students, Ali Yahya Al Hadeed, Muna Saleh Al Tubishat
Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي
The study aims to identify the image of the Jordanian universities among Arab students, this study is considered of a descriptive studies that used the survey approach to obtain its results by applying the questionnaire tool to an purposive sample of (366) Arab students studying in the Jordanian universities. The results of the study were as follows: that the level of factors that contribute to the formation of the image of the Jordanian universities was high from the point of view of Arab students, and that the security and safety enjoyed by the Jordanian universities is one of the most …
Challenges Of Dual Roles Of Marketing Public Relations And Public Relations In Developing A Positive Image Of Pt. Overseas Zone, Siti Khopipah, Ade Tuti Turistiati
Challenges Of Dual Roles Of Marketing Public Relations And Public Relations In Developing A Positive Image Of Pt. Overseas Zone, Siti Khopipah, Ade Tuti Turistiati
Informasi
The terms Marketing Public Relations and Public Relations are sometimes used interchangeably. However, actually the two roles are different. The purpose of this study is to analyse a dual role of Marketing Public Relations (MPR) and Public Relations (PR) in building a positive image of PT. Overseas Zone Education Consultant or PT. This research method uses a descriptive qualitative approach. Data collection techniques use observation, in-depth interviews, literature studies from books and relevant articles or documents. Researchers observed the Head of MPR who also plays a role as a PR in carrying out her daily work activities. In-depth interviews were …
On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings
On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings
Theses and Dissertations--Community & Leadership Development
Short-term missions participants encounter difference in purportedly captivating ways. Current research, however, indicates the practice does not lead to long-lasting, positive change. Brian M. Howell (2012) argues the short-term missions experience is confined to the limitations of the short-term missions narrative. People who engage in short-term missions build assumptions, seek experiences, understand difference, and convey meaning, as a result of this narrative. The process of telling and retelling travel stories is integral to the short-term missions experience. Drawing upon literature on tourism, narrative, development, and photography, this study intends to evaluate the inefficacy of short-term missions through the stories which …
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Journalism
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …
Managing A Nation's Image During Crisis: A Study Of The Chinese Government's Image Repair Efforts In The “Made In China” Controversy, Peijuan Cai, Lee Pei Ting, Augustine Pang
Managing A Nation's Image During Crisis: A Study Of The Chinese Government's Image Repair Efforts In The “Made In China” Controversy, Peijuan Cai, Lee Pei Ting, Augustine Pang
Research Collection Lee Kong Chian School Of Business
The image of a nation is crucial in the conduct of international relations (Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). A favorable image plays a critical role in asserting one's influence (Benoit, W. L., & Brinson, S. L. (1994). AT&T: “Apologies are not enough”. Communication Quarterly, 42, 75–88; Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). Often, strategic communication tools like public relations and media diplomacy are used to enhance a nation's image …