Social and Behavioral Sciences Commons^™

Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell

Doctoral Dissertations

The popularity of college football, specifically Southeastern Conference (SEC) football, is at an all-time high. Extant research analyzes consumer behavior in sport consumption settings; however, the away game sport tourist is often overlooked. Given the economic impacts associated with sport tourism, a deeper understanding of the college football sport tourist is desirable. This study utilized a research model grounded in social identity theory and motivation theory to examine the relationships among various sport consumption motives, subcultural identification, and destination image applied to SEC football away game sport tourists.

The results of the study indicate that SEC football away game sport …

Validly Measuring Destination Image In Survey Studies, Sara Dolnicar, Bettina Grun

Faculty of Commerce - Papers (Archive)

Destination image is among the most frequently measured constructs in empirical survey research. Academic tourism researchers tend to use multi-category scales, often referring to them as "Likert scales," while industry typically uses "pickany" measures. But which leads to results that are more valid? Findings from a large-scale experimental study show that a "forced-choice full binary" format (where respondents have to tick "yes" and "no" for each destination-attribute combination) performs better than both current preferred formats in academic and applied studies.