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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
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Full-Text Articles in Social and Behavioral Sciences
Transcending Institutions And Borders: 21st Century Digital Scholarship At K-State, Rebel Cummings-Sauls, Rachel Miles, Ryan Otto, Charlene N. Simser
Transcending Institutions And Borders: 21st Century Digital Scholarship At K-State, Rebel Cummings-Sauls, Rachel Miles, Ryan Otto, Charlene N. Simser
Nebraska Library Association: Conferences
Digital scholarship of the 21st century transcends institutions and borders with its freedom from print and physical locations. This case study reviews aspects of establishing a sustainable digital scholarship center, supporting open access through the institutional repository (K-State Research Exchange - K-REx) and an open access publishing platform (New Prairie Press – NPP) along with other outreach efforts. The Center for the Advancement of Digital Scholarship (CADS) at K-State Libraries serves our campus community, but digital scholarship extends K-State's impact far beyond Manhattan, Kansas. Highlighting the scholarship at our campus is only one small piece of the landscape. Collaboration on …
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
College of Journalism and Mass Communications: Faculty Publications
We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …