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Full-Text Articles in Social and Behavioral Sciences
The Cowl - V.83 - N.12 - Dec 6, 2018
The Cowl - V.83 - N.12 - Dec 6, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 12 - December 6, 2018. 32 pages.
The Cowl - V.83 - N.11 - Nov 29, 2018
The Cowl - V.83 - N.11 - Nov 29, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 11 - November 29, 2018. 24 pages.
The Cowl - V.83 - N.10 - Nov 15, 2018
The Cowl - V.83 - N.10 - Nov 15, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 10 - November 15, 2018. 24 pages.
The Cowl - V.83 - N.9 - Nov 8, 2018
The Cowl - V.83 - N.9 - Nov 8, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 9 - November 8, 2018. 28 pages.
The Cowl - V.83 - N.8 - Nov 1, 2018
The Cowl - V.83 - N.8 - Nov 1, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 8 - November 1, 2018. 24 pages.
The Cowl - V.83 - N.7 - Oct 25, 2018
The Cowl - V.83 - N.7 - Oct 25, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 7 - October 25, 2018. 28 pages.
The Cowl - V.83 - N.6 - Oct 18, 2018
The Cowl - V.83 - N.6 - Oct 18, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 6 - October 18, 2018. 24 pages.
The Cowl - V.83 - N.5 - Oct 4, 2018
The Cowl - V.83 - N.5 - Oct 4, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 5 - October 4, 2018. 24 pages.
The Cowl - V.83 - N.4 - Sep 27, 2018
The Cowl - V.83 - N.4 - Sep 27, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 4 - September 27, 2018. 24 pages.
The Cowl - V.83 - N.3 - Sep 20, 2018
The Cowl - V.83 - N.3 - Sep 20, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 3 - September 20, 2018. 24 pages.
The Cowl - V.83 - N.2 - Sep 13, 2018
The Cowl - V.83 - N.2 - Sep 13, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 2 - September 13, 2018. 24 pages.
Working In The Newsroom Jor 420, Joanna Burkhardt
Working In The Newsroom Jor 420, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Sports Writing Jor 325, Joanna Burkhardt
Sports Writing Jor 325, Joanna Burkhardt
Library Impact Statements
No abstract provided.
The Cowl - V.83 - N.1 - Aug 30, 2018
The Cowl - V.83 - N.1 - Aug 30, 2018
The Cowl
The Cowl - student newspaper of Providence College. Vol 83 - No. 1 - August 30, 2018. 24 pages.
The Cowl - V.82 - N.24 - May 3, 2018
The Cowl - V.82 - N.24 - May 3, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 24 - May 3, 2018. 32 pages.
The Cowl - V.82 - N.23 - Apr 26, 2018
The Cowl - V.82 - N.23 - Apr 26, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 23 - April 26, 2018. 24 pages.
The Cowl - V.82 - N.22 - Apr 19, 2018
The Cowl - V.82 - N.22 - Apr 19, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 22 - April 19, 2018. 28 pages.
The Cowl - V.82 - N.21 - Apr 12, 2018
The Cowl - V.82 - N.21 - Apr 12, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 21 - April 12, 2018. 28 pages.
The Cowl - V.82 - N.20 - Mar 22, 2018
The Cowl - V.82 - N.20 - Mar 22, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 20 - March 22, 2018. 24 pages.
The Cowl - V.82 - N.19 - Mar 15, 2018
The Cowl - V.82 - N.19 - Mar 15, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 19 - March 15, 2018. 24 pages.
The Cowl - V.82 - N.18 - Mar 1, 2018
The Cowl - V.82 - N.18 - Mar 1, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 18 - March 1, 2018. 24 pages.
The Cowl - V.82 - N.17 - Feb 15, 2018
The Cowl - V.82 - N.17 - Feb 15, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 17 - February 15, 2018. 28 pages.
The Cowl - V.82 - N.16 - Feb 8, 2018
The Cowl - V.82 - N.16 - Feb 8, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 16 - February 8, 2018. 28 pages.
The Cowl - V.82 - N.15 - Feb 1, 2018
The Cowl - V.82 - N.15 - Feb 1, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 15 - February 1, 2018. 24 pages.
The Cowl - V.82 - N.14 - Jan 25, 2018
The Cowl - V.82 - N.14 - Jan 25, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 14 - January 25, 2018. 24 pages.
The Cowl - V.82 -N.13 - Jan 18, 2018
The Cowl - V.82 -N.13 - Jan 18, 2018
The Cowl
The Cowl - student newspaper of Providence College. Volume 82, Number 13 - January 18, 2018. 24 pages.
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
College of Journalism and Mass Communications: Faculty Publications
We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.