Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 12 of 12
Full-Text Articles in Social and Behavioral Sciences
The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp
The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp
Honors Projects in Communication
This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary …
Is The Daily Show Bad For Democracy? An Analysis Of Cynicism And Its Significance, Evan Bartlett
Is The Daily Show Bad For Democracy? An Analysis Of Cynicism And Its Significance, Evan Bartlett
Honors Projects in History and Social Sciences
In recent years, satirical news programs like The Daily Show with Jon Stewart have emerged as an important development in contemporary American society, culture, and politics. Critics have argued that The Daily Show has a negative impact on the political attitudes of American citizens by making them cynical about government and the political process as a whole. As a result of these attitudes, they argue, citizens are less apt to participate in politics and, in turn, this behavior is detrimental to American democracy. The purpose of this research project is to explore the debate over whether or not The Daily …
Archway Commencement Issue, May 2012
V. 79, Issue 18, April 13, 2012
Satire And Dissent: A Theoretical Overview, Amber Day
Satire And Dissent: A Theoretical Overview, Amber Day
English and Cultural Studies Journal Articles
In an age when Jon Stewart tops lists of most-trusted newscasters and Michael Moore becomes a focus of political campaign analysis, the satiric register has attained renewed and urgent prominence in political discourse. Day focuses on three central contemporary forms: the parodic news show, the satiric documentary, and ironic activism. She highlights their shared objective of circumventing the standard conduits of political information and the highly stage-managed nature of current political discourse. In so doing, she argues, they provide fans with a sense of community and purpose notably lacking from organized politics in the twenty-first century.
Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu
Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu
Honors Projects in Communication
With the consumer market becoming more competitive by the day, businesses must find innovative yet cost effective means of reaching their target markets and steadily increasing their revenues. While businesses compete with one another to remain the best, they must have a strategic market plan that differentiates their products and/or services from their competitors. In an effort to do this, many businesses have begun using social networking sites such as Facebook, MySpace, and LinkedIn as a means of reaching their target markets. Such sites have opened businesses to a new level of advertising where they reach consumers faster, have the …
A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra
A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra
Honors Projects in Communication
The purpose of this study is to look at media literacy and how it is taught. Considering the rapid advances in technology which have led us to read more than just books, this research argues for a new form of literacy. Through focus group discussions and an analysis of a background questionnaire in support of those discussions, this study discovered that media literacy education in its current state may be having more of a negative effect on students than it anticipates. This research demonstrates the students who have taken media literacy courses, in direct comparison with those who have not, …
V. 79, Issue 17, March 30, 2012
V. 79, Issue 16, March 23, 2012
V. 79, Issue 13, February 24, 2012