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Articles 1 - 11 of 11
Full-Text Articles in Social and Behavioral Sciences
The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp
The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp
Honors Projects in Communication
This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary …
Cultural Differences And Switching Of In-Group Sharing Behavior Between An American (Facebook) And A Chinese (Renren) Social Networking Site, Lin Qiu, Han Lin, Angela K. Y. Leung
Cultural Differences And Switching Of In-Group Sharing Behavior Between An American (Facebook) And A Chinese (Renren) Social Networking Site, Lin Qiu, Han Lin, Angela K. Y. Leung
Ka Yee Angela LEUNG
Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the “Facebook of China”). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. …
An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr
An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
samskrtam or for short sanskrit or samskrtā vāk is an ancient sacred language of bharatavarsha that is the language of Hinduism and the Vedas and is the classical literary language of India. The name Sanskrit means "refined", "consecrated" and "sanctified". It has always been regarded as the 'high' language and used mainly for religious and scientific discourse. There are still hundreds of millions of people who use Sanskrit in their daily lives, but despite these numbers, its cultural worth is unsurpassed. The language name samskrtam is derived from the past participle saṃskṛtaḥ 'self-made, self-done' of the verb saṃ(s)kar- 'to make …
'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia
'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia
Communication Studies
A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.
Satire And Dissent: A Theoretical Overview, Amber Day
Satire And Dissent: A Theoretical Overview, Amber Day
English and Cultural Studies Journal Articles
In an age when Jon Stewart tops lists of most-trusted newscasters and Michael Moore becomes a focus of political campaign analysis, the satiric register has attained renewed and urgent prominence in political discourse. Day focuses on three central contemporary forms: the parodic news show, the satiric documentary, and ironic activism. She highlights their shared objective of circumventing the standard conduits of political information and the highly stage-managed nature of current political discourse. In so doing, she argues, they provide fans with a sense of community and purpose notably lacking from organized politics in the twenty-first century.
Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu
Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu
Honors Projects in Communication
With the consumer market becoming more competitive by the day, businesses must find innovative yet cost effective means of reaching their target markets and steadily increasing their revenues. While businesses compete with one another to remain the best, they must have a strategic market plan that differentiates their products and/or services from their competitors. In an effort to do this, many businesses have begun using social networking sites such as Facebook, MySpace, and LinkedIn as a means of reaching their target markets. Such sites have opened businesses to a new level of advertising where they reach consumers faster, have the …
A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra
A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra
Honors Projects in Communication
The purpose of this study is to look at media literacy and how it is taught. Considering the rapid advances in technology which have led us to read more than just books, this research argues for a new form of literacy. Through focus group discussions and an analysis of a background questionnaire in support of those discussions, this study discovered that media literacy education in its current state may be having more of a negative effect on students than it anticipates. This research demonstrates the students who have taken media literacy courses, in direct comparison with those who have not, …
Operation Digital Elitism: The Combatants And Victims Of Information Warfare, Kendra Mack
Operation Digital Elitism: The Combatants And Victims Of Information Warfare, Kendra Mack
Honors Theses and Capstones
This theoretical study examines the roles of digital information warfare participants and asks what roles do general users have in conflicts over digital censorship, privacy, and security. The paper presents three contemporary information warfare case studies and examines the players, victims, and propaganda strategies involved in each. The study concludes that mass digital illiteracy grants control to a small elite who determine the outcomes of information warfare conflicts.
Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith
Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith
Journalism
In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing …
Principals And Technology: A Case Study Of The Use And Perceived Effectiveness Of Technology To Communicate With Constituents, Bonnie Ann Allman
Principals And Technology: A Case Study Of The Use And Perceived Effectiveness Of Technology To Communicate With Constituents, Bonnie Ann Allman
Theses, Dissertations and Capstones
Among the many qualities or attributes that serve as the framework for school leadership development programs, communication is repeatedly noted as being an important facet of the administrative leader’s repertoire (Finch, Gregson & Faulkner, 1992; Gougeon, 1991). It is not enough for a leader to be concerned only about communicating with constituents; it is essential that the leader also considers the effectiveness of this communication (Gougeon, 1991). The consolidation of schools in West Virginia over the past forty years has placed more importance on the ability of a principal to communicate with staff, other administrators, students, parents and communities. Each …
Trait And Situational Variables Affecting Communication Channel Preferences In College Students, Britt Alan Frye
Trait And Situational Variables Affecting Communication Channel Preferences In College Students, Britt Alan Frye
Theses, Dissertations and Capstones
As more and more interpersonal communication is being conducted via mediated communication channels, important theoretical questions about the impact of this shift in the use of communication media are raised. This study began the process of exploring the implications of the shift in channels used in interpersonal communication situations by examining several factors that previous research has linked to important aspects of relationship development and maintenance. Specifically, respondents were surveyed about their preferred channel of communication in four types of interpersonal communication situations that reflect varying levels of interpersonal comfort in association with communication locus of control scale (CLOC) scores. …