Social and Behavioral Sciences Commons^™

The Use Of Social Marketing As A Means Of Promoting Enviornmental Conservation: A Case Study Of Indonesian Biodiversity Campaigns, Alesia Za Gara

Open Access Theses & Dissertations

As a means of preserving Indonesia's natural allure and resources it is evident that there must be a conscious shift made wherein environmental conservation becomes top priority among the people of Indonesia and the world. Traditionally dealt with through a country's governmental facets, a new tread of social marketing is now being employed ENGOs in various countries such as Indonesia as a way to promote biodiversity conservation. For example, one such ENGO is Rare Conservation, an international organization that teaches social marketing tools to classes or cohorts of individuals around the world as a means of improving a variety of …