Social and Behavioral Sciences Commons^™

Developing An Effective Targeted Mobile Application To Enhance Transportation Safety And Use Of Active Transportation Modes In Fresno County: The Role Of Application Design & Content, Samer Sarofim

Mineta Transportation Institute Publications

Do pedestrians and cyclists need their own app? Pedestrians and cyclists in Fresno county think so, and this research examined this need and how it relates to the importance of app design. Survey participants (all who regularly use active transportation modes) along with a variety of transportation stakeholders, including the Fresno Council of Government, the California Department of Transportation (Caltrans) District 6, and the City of Fresno — Public Works Department, indicated the importance of designing effective communication tools to enhance the utilization of active transportation modes and to ensure the safety of vulnerable road users. In this study, over …