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Full-Text Articles in Social and Behavioral Sciences
A Comparative Analysis Of Mixed Race Marriage In Fiji And The United States, Rachel Kung
A Comparative Analysis Of Mixed Race Marriage In Fiji And The United States, Rachel Kung
Honors Theses
In Fiji it is imperative to belong to group, particularly a racial/ethnic group because of a history of ethnic pluralism under British colonialism. Making connections and forming relationships is all determined by one’s racial/ethnic group. Due to this, belonging to two groups, especially if those two distinct races do not get along, such as indigenous Fijians and Indo‐Fijians, it becomes increasingly difficult to create a system of social networks. Fijians also tend to define ethnicity in terms of behavior rather than simply looking at one’s biology. If one cannot speak the native language of that particular race, he or she …
Becoming Our Parents: A Proposed Investigation Into Family Influence In Consumer Behavior, Katie E. Bowman
Becoming Our Parents: A Proposed Investigation Into Family Influence In Consumer Behavior, Katie E. Bowman
Honors Theses
Relationships between children and parents have been studied for years across multiple disciplines. Family ties affect countless decisions made throughout the world, making this study relevant to multiple researchers. The need to understand these family influences is particularly important within the business world. Because sales are the goal, being able to comprehend why a consumer purchases one product over the rest of its competition is crucial. This paper is focused specifically on the relationships between parents and their children and how that relationship affects the consumer behavior of the children. These relationships are being studied through intergenerational consumer patterns including …