Social and Behavioral Sciences Commons^™

Thinking Pink? Consumer Reactions To Pink Ribbons And Vague Messages In Advertising, Kim Bartel Sheehan, Kati Tusinski Berg

College of Communication Faculty Research and Publications

Many brands partner with causes in their advertising campaigns. Consumers appreciate that the brands they purchase participate in activities that contribute to a society’s well-being. This study uses copy-testing techniques to evaluate the number and types of thoughts and brand attitudes in the presence and absence of cause-related messages. Individuals saw an ad for one of two products. None of the ads stated the brand’s financial support to the cause, which is representative of many messages today. People viewing the Dansko ads with the pink ribbon generated significantly fewer thoughts than those viewing the ad without the pink ribbon. For …

Attitudes Towards Immigration In The United States, Tianna M. Martinez

Student Scholar Symposium Abstracts and Posters

The topic of immigration in the United States has been one of great contention for U.S citizens over the past year. Despite being a country built on immigrants, it seems that public attitudes towards the issue are changing. It is hard to pinpoint an exact reason for this change in opinion as there are so many factors playing a role. This paper will examine quantitative research data provided by the American National Election Survey to assess different factors that are actively playing a role in altering the public’s overall opinion on immigration levels. The data examined reveals how age, feeling …

Ebony And Ivory? Interracial Dating Intentions And Behaviors Of Disadvantaged African American Women In Kentucky, David J. Luke, Carrie B. Oser

Sociology Faculty Publications

Using data from 595 predominantly disadvantaged African American women in Kentucky, this study examines perceptions about racial/ethnic partner availability, cultural mistrust, and racism as correlates of interracial dating intentions and behaviors with both white and Hispanic men. Participants reported levels of dating intentions and behaviors were significantly higher with whites than Hispanics. The multivariate models indicate less cultural mistrust and believing it is easier to find a man of that racial/ethnic category were associated with higher interracial dating intentions. Women were more likely to have dated a white man if they believed it was easier to find a white man …

The Montana Expression 2015: Bicycling, Norma P. Nickerson, Megan Schultz

Institute for Tourism and Recreation Research Publications

8,435 residents responded to a survey about their bicycling participation, safety issues and knowledge of laws. Results showed that most residents are not familiar with Montana bicycling laws and do not feel that highways are safe places to bicycle. Forty-six percent of Montana residents 18 and over have bicycled in the past 12 months and of those, only 11 percent bicycled in the winter while 97 percent bicycled in the summer season. Most bicyclists rode within a community on a roadway (62%) followed by 48 percent who rode on a paved path. The smallest number was highway bicycling, where 12 …

The Influence Of Parental Aggression And Cultural Gender Role Beliefs On Hispanic College Women's Experiences With Psychological Aggression, Laura A. Oramas

FIU Electronic Theses and Dissertations

Psychological aggression is present in as many as 89-97% of college women’s intimate relationships (Cercone, Beach, & Arias, 2005; Riggs & O’Leary, 1996). Victimization has been linked to negative physical and mental health consequences including depression, anxiety, and chronic pain (Coker, Smith, Bethea, King, & McKeown, 2000; Derrick, Testa, & Leonard, 2014; Pico-Alfonso et al., 2006). Psychological aggression also serves as a risk factor for future or continued physical intimate partner violence (Centers for Disease Control and Prevention [CDC], 2014), which can result in bruises, broken bones, or in extreme cases, even death. Parental modeling of appropriate relationship behaviors may …

Geographical Literacy, Attitudes, And Experiences Of Freshman Students: A Qualitative Study At Florida International University, Daniela F. Ottati

FIU Electronic Theses and Dissertations

The purpose of the study was to explore the geography literacy, attitudes and experiences of Florida International University (FIU) freshman students scoring at the low and high ends of a geography literacy survey. The Geography Literacy and ABC Models formed the conceptual framework. Participants were freshman students enrolled in the Finite Math course at FIU. Since it is assumed that students who perform poorly on geography assessments do not have an interest in the subject, testing and interviewing students allowed the researcher to explore the assumption.

In Phase I, participants completed the Geography Literacy Survey (GLS) with items taken from …

Current Perspectives On Attachment And Bonding In The Dog–Human Dyad, Elyssa Payne, Pauline C. Bennett, Paul D. Mcgreevy

Human-Animal Bonds Collection

This article reviews recent research concerning dog–human relationships and how attributes that arise from them can be measured. It highlights the influence of human characteristics on dog behavior, and consequently, the dog–human bond. Of particular importance are the influences of human attitudes and personality. These themes have received surprisingly little attention from researchers. Identifying human attributes that contribute to successful dog– human relationships could assist in the development of a behavioral template to ensure dyadic potential is optimized. Additionally, this article reveals how dyadic functionality and working performance may not necessarily be mutually inclusive. Potential underpinnings of various dog– human …

Dementia Attitudes And Help-Seeking Intentions: An Investigation Of Responses To Two Scenarios Of An Experience Of The Early Signs Of Dementia, Lyn Phillipson, Christopher A. Magee, Sandra C. Jones, Samantha L. Reis, Ellen Skladzien

Faculty of Social Sciences - Papers (Archive)

Objectives: To investigate associations between dementia-attitudes and help-seeking intentions. Method: An online survey of 611 Australian adults (45-60 years) assessed dementia-related attitudes and help-seeking intentions in response to two scenarios of an experience of early dementia: for themselves (Scenario 1); and for a significant other (proxy help-seeking) (Scenario 2). Logistic regression models examined the relationship between four dementia-related attitudes (labelled Personal Avoidance, Fear of Labelling, Fear of Discrimination and Person Centredness) and help-seeking intentions. Results: Most participants indicated they would seek help from a general practitioner (GP) for themselves (82.2%) or for a proxy (78.7%) in response to the scenarios. …

Reading The Mind Of Children In Response To Food Advertising: A Cross-Sectional Study Of Malaysian Schoolchildren's Attitudes Towards Food And Beverages Advertising On Television, See Hoe Ng, Bridget P. Kelly, Chee Hee Se, Sharmela Sahathevan, Karuthan Chinna, Mohd Noor Ismail, Tilakavati Karupaiah

Faculty of Social Sciences - Papers (Archive)

Background

Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.

Methods

This cross-sectional study investigated children’s attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.

Results

Majority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater …

Measuring Attitudes Toward Plagiarism: Issues And Psychometric Solutions, John F. Ehrich, Steven J. Howard, Jim S. Tognolini, Sahar Bokosmaty

Faculty of Social Sciences - Papers (Archive)

Purpose - The purpose of this paper is to address the issue of failing to psychometrically test questionnaire instruments when measuring university students' attitudes towards plagiarism. These issues are highlighted by a psychometric evaluation of a commonly used (but previously untested) plagiarism attitudinal scale. Design/methodology/approach - The importance of psychometric testing is shown through an analysis of a commonly used scale using modern techniques (e.g. Rasch analysis) on 131 undergraduate education students at an Australian university. Findings - Psychometric analysis revealed the scale to be unreliable in its present form. However, when reduced to an eight-item subscale it became marginally …

Cross-Cultural Differences In A Global “Survey Of World Views”, Gerard Saucier, Judith Kenner, Kathryn Iurino, Philippe Bou Malham, Zhuo Chen, Amber Gayle Thalmayer, Markus Kemmelmeier, William Tov, Lay See Ong, Angela K. Y. Leung

Research Collection School of Social Sciences

We know that there are cross-cultural differences in psychological variables, such as individualism/collectivism. But it has not been clear which of these variables show relatively the greatestdifferences. The Survey of World Views project operated from the premise that such issuesare best addressed in a diverse sampling of countries representing a majority of the world’spopulation, with a very large range of item-content. Data were collected online from 8,883individuals (almost entirely college students based on local publicizing efforts) in 33 countriesthat constitute more than two third of the world’s population, using items drawn from measuresof nearly 50 variables. This report focuses on …

Dynamic Optimization And Conformity In Health Behavior And Life Enjoyment Over The Life Cycle, Hernán D. Bejarano, Hillard Kaplan, Stephen Rassenti

ESI Publications

This article examines individual and social influences on investments in health and enjoyment from immediate consumption. Our lab experiment mimics the problem of health investment over a lifetime (Grossman, 1972a,b). Incentives to find the appropriate expenditures on life enjoyment and health are given by making in each period come period a function of previous health investments. In order to model social effects in the experiment, we randomly assigned individuals to chat/observation groups. Groups were permitted to freely chat between repeated lifetimes. Two treatments were employed: In the Independent-rewards treatment, an individual's rewards from investments in life enjoyment depend only on …