Social and Behavioral Sciences Commons^™

Attitudes And Intentions Toward Purchasing Novel Foods Enriched With Omega-3 Fatty Acids, C. Patch, P. G. Williams, Linda C. Tapsell

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: To identify the nature, strength and relative importance of influences on intentions to consume foods that are enriched with omega-3 fatty acids using the Theory of Planned Behavior (TPB). Design: A cross-sectional self-administered questionnaire. Setting: Community based residents living in the Illawarra region of New South Wales, Australia. Subjects: Two sub-samples were surveyed via questionnaire: Community members who responded to a local media advertisement (n=79), and subjects in a dietary intervention trial for type 2 diabetes mellitus (n=50). Variables Measures: Using the TPB variables – intention, attitude, subjective norm and perceived behavioural control - questionnaire items were constructed to …