Social and Behavioral Sciences Commons^™

The Significance Of A Viral Post On Social Media, Kelsi Listman

Honors Projects

Social media platforms have quickly become one of the main ways for communication, especially among young adults. These platforms have provided a new field of data of interest to researchers. Popular content on social media is often referred to as “viral,” and can be posted in the format of a “meme” relating to the culture of the platform. Such content is often posted by social media influencers. This exploratory study investigates a particular instance of viral content, using Twitter data. Quantitative analyses were used to determine the frequency of tweets related to the topics of the viral video using hashtags. …