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Full-Text Articles in Social and Behavioral Sciences
Crossing Over The Line : Becoming A Marijuana User Alters Perceptions Of Source And Message Credibility In Anti-Drug Campaigns, Fiona Perman
Crossing Over The Line : Becoming A Marijuana User Alters Perceptions Of Source And Message Credibility In Anti-Drug Campaigns, Fiona Perman
Theses: Doctorates and Masters
Illicit-drug use is a major problem in our society. Policing, charging and incarcerating offenders incurs a significant strain on government resources, and results in criminal records for those found guilty. This study examines the attitudes and beliefs of young adults (18-24 years) toward social marketing messages about marijuana and other illicit-drug use. The purpose of this study was to investigate the effect various levels of marijuana use have on young people’s acceptance of anti-drug messages. That is, do source and message credibility change as a result of young people’s experience of marijuana use?