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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Motivations And Gratifications For Selecting A Niche Television Channel: Byu Television, Diena L. Simmons
Motivations And Gratifications For Selecting A Niche Television Channel: Byu Television, Diena L. Simmons
Theses and Dissertations
The growth of direct broadcast satellite television distribution to the home as a viable competitor to cable and terrestrial broadcast has fostered the availability of special interest or niche channels and therefore provided greater choice to the viewer. This study, based on uses and gratifications theory, examined the relationships among ritual and instrumental viewing motivations and satisfactions, viewer religiosity, and viewing attentiveness as they related to the selection of a niche television channel, Brigham Young University Television.
The uses and gratification approach provides an appropriate framework for studying "media consumption, the interrelated nature of television user motives, and the relationships …
The Influence Of Out-Group Network Ties On The Television Usage And Attitudes Of Mormon Women, Lois D. Brown
The Influence Of Out-Group Network Ties On The Television Usage And Attitudes Of Mormon Women, Lois D. Brown
Theses and Dissertations
Analysis of survey data collected from more than 400 LDS women (n=429) indicates that as the number of non-LDS or inactive LDS network associates increases, so does the women's identification with modern female TV characters. The frequency of network conversations about television also correlates to several television behaviors and attitudes such as watching entertainment and informational TV programming, identifying with modern characters, and regarding TV as useful. Mirroring the national trend, LDS women who are more educated use television less. A model is presented which details the flow and impact of personal network influence on the television habits and attitudes …