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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Understanding The First Year Experience: An Avenue To Explore Trends In Higher Education (Keynote), Colleen Boff
Understanding The First Year Experience: An Avenue To Explore Trends In Higher Education (Keynote), Colleen Boff
University Libraries Faculty Publications
Regular examination of the issues and research related to the First Year Experience (FYE) is a priority for most administrators in higher education. A great deal of time, energy, funding and research are funneled into programs for first year students as a means to recruit and retain students in an increasingly tight market. As a consequence, there is much librarians can learn from the examination of these efforts made nationwide. Whether a librarian works exclusively with first year students, upper division students, graduate students or behind the scenes in technical services, paying attention to FYE developments is critical to speaking …
The Biggest Winner: Using Statistics To Assess The Effectiveness Of An E-Resources Promotional Campaign, Amy Fry
University Libraries Faculty Publications
In the fall of 2011, librarians at Bowling Green State University were given the opportunity to compete for a $100 Amazon.com gift card by promoting an underused database. Usage statistics were tracked throughout the semester and compared to those for the same time period from the previous year. Eight of the twelve databases promoted rose in use. This article discusses the project methodology and uses its outcomes to assess the effectiveness of a range of marketing techniques for electronic resources, present hypotheses to account for some declines in usage, and demonstrate the value of distributed, personalized promotion for library resources.