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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
The Image Of Jordanian Universities Among Arab Students, Ali Yahya Al Hadeed, Muna Saleh Al Tubishat
The Image Of Jordanian Universities Among Arab Students, Ali Yahya Al Hadeed, Muna Saleh Al Tubishat
Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي
The study aims to identify the image of the Jordanian universities among Arab students, this study is considered of a descriptive studies that used the survey approach to obtain its results by applying the questionnaire tool to an purposive sample of (366) Arab students studying in the Jordanian universities. The results of the study were as follows: that the level of factors that contribute to the formation of the image of the Jordanian universities was high from the point of view of Arab students, and that the security and safety enjoyed by the Jordanian universities is one of the most …
Analisis Strategi Marketing Public Relations Untuk Meningkatkat Citra Pt Barakah Medika Nusantara, Selvi Yuliana, Margareta Manalu
Analisis Strategi Marketing Public Relations Untuk Meningkatkat Citra Pt Barakah Medika Nusantara, Selvi Yuliana, Margareta Manalu
Jurnal Administrasi Bisnis Terapan
Public Relations activities are needed by companies in improving the company's image. One of the important strategies that can be used in a business company in order to achieve the main goal of increasing sales is to use the Marketing Public Relations strategy. With the Marketing Public Relations strategy, the company gets the desired image. In this study, we will look at the Marketing Public Relations strategy carried out by PT Barakah Medika Nusantara to improve the company's image. The purpose of this research is to get an overview in the implementation of the Marketing Public Relations strategy to improve …
Legal And Ethical Considerations For Public Relations Book Review, Alan K. Caldwell
Legal And Ethical Considerations For Public Relations Book Review, Alan K. Caldwell
Pepperdine Journal of Communication Research
Book review and analysis of the strengths and gaps in the content of Legal and Ethical Considerations for Public Relations by Karla K. Gower.
The Impact Of Oversaturation And Corporate Identity On Csr Messages Within The Electric Car Industry, Carla White
The Impact Of Oversaturation And Corporate Identity On Csr Messages Within The Electric Car Industry, Carla White
All Theses
Rooted in the call for increased electric and zero-emission vehicles, this study aims to analyze the impact of repeated industry-wide Corporate Social Responsibility (CSR) messages on public perception. This research will test the impact of oversaturation on CSR message outcomes according to Hon and Grunig's (1999) organizational-public relationships (OPRs) scale. Additionally, this research will incorporate corporate identity (CI) framework derived from business literature to test CI's influence on CSR messages and OPR outcomes. Participant's overall trust, satisfaction, and commitment towards a company mission statement and various advertisements under differing experimental conditions will determine the effect of both oversaturation and CI …