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Full-Text Articles in Social and Behavioral Sciences
Do People Perceive Alexa As Gendered? A Cross-Cultural Study Of People’S Perceptions, Expectations, And Desires Of Alexa, Leopoldina Fortunati, Autumn P. Edwards, Anna Maria Manganelli, Chad Edwards, Federico De Luca
Do People Perceive Alexa As Gendered? A Cross-Cultural Study Of People’S Perceptions, Expectations, And Desires Of Alexa, Leopoldina Fortunati, Autumn P. Edwards, Anna Maria Manganelli, Chad Edwards, Federico De Luca
Human-Machine Communication
Mainly, the scholarly debate on Alexa has focused on sexist/anti-woman gender representations in the everyday life of many families, on a cluster of themes such as privacy, insecurity, and trust, and on the world of education and health. This paper takes another stance and explores via online survey methodology how university student respondents in two countries (the United States, n = 333; and Italy, n = 322) perceive Alexa’s image and gender, what they expect from this voice-based assistant, and how they would like Alexa to be. Results of a free association exercise showed that Alexa’s image was scarcely embodied …
Human, Hybrid, Or Machine? Exploring The Trustworthiness Of Voice-Based Assistants, Lisa Weidmüller
Human, Hybrid, Or Machine? Exploring The Trustworthiness Of Voice-Based Assistants, Lisa Weidmüller
Human-Machine Communication
This study investigates how people assess the trustworthiness of perceptually hybrid communicative technologies such as voice-based assistants (VBAs). VBAs are often perceived as hybrids between human and machine, which challenges previously distinct definitions of human and machine trustworthiness. Thus, this study explores how the two trustworthiness models can be combined in a hybrid trustworthiness model, which model (human, hybrid, or machine) is most applicable to examine VBA trustworthiness, and whether this differs between respondents with different levels of prior experience with VBAs. Results from two surveys revealed that, overall, the human model exhibited the best model fit; however, the hybrid …