Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 18 of 18

Full-Text Articles in Social and Behavioral Sciences

Exploring Source Credibility When Communicating About Agricultural Science On Twitter, Allison R. Fortner, Alexa J. Lamm, Abigail Borron, Jessica Holt, Allen J. Moore Nov 2022

Exploring Source Credibility When Communicating About Agricultural Science On Twitter, Allison R. Fortner, Alexa J. Lamm, Abigail Borron, Jessica Holt, Allen J. Moore

Journal of Applied Communications

Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing …


Use Of Twitter Among College Students For Academics: A Mixed-Methods Approach, Stefanie Amiruzzaman, Md Amiruzzaman Sep 2022

Use Of Twitter Among College Students For Academics: A Mixed-Methods Approach, Stefanie Amiruzzaman, Md Amiruzzaman

Languages & Cultures Faculty Publications

For almost a decade, Twitter use and its impact on students' academic performance have been explored by many researchers. Despite growing scholarly interest, studies have been mostly quantitative in nature. The findings of previous studies are conflicting; thus, an in-depth study is needed to determine how and what impacts college students' academic performance (i.e., GPA) when they spend time on Twitter. The purpose of this study was to understand the effects of Twitter use on college students' academic performance. The present study shows that individual analysis techniques, such as quantitative or qualitative tools, are not enough to understand the underlying …


Twilytics: A Social Perception Analysis Of Public Transit Systems During The Covid-19 Pandemic, Egbe-Etu Etu, Imokhai Tenebe, Ankur Parma, Likhitha Yelamanchili, Dang Minh Nhu Nguyen, Louis Tran, Ihor Markevych Sep 2022

Twilytics: A Social Perception Analysis Of Public Transit Systems During The Covid-19 Pandemic, Egbe-Etu Etu, Imokhai Tenebe, Ankur Parma, Likhitha Yelamanchili, Dang Minh Nhu Nguyen, Louis Tran, Ihor Markevych

Mineta Transportation Institute Publications

In the United States, public transit ridership in 2020 declined by 79% compared to 2019 levels. With lockdowns implemented during the early days of the pandemic, direct human-to-human interactions migrated to virtual platforms (e.g., Facebook, Twitter, and Reddit). Social media platforms have aided researchers in answering numerous questions about current societal dilemmas, including COVID-19. This study investigates the public’s perception of transit systems via a social media analysis given the emergence of vaccines and other COVID-19 preventive measures. Findings revealed themes of fear and confusion concerning the use of public transportation during the pandemic. The public had doubts regarding the …


Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner Jul 2022

Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner

Perspectives@SMU

Elon Musk has officially ended his bid to acquire Twitter on the grounds that it misled the market in its disclosures, writes UNSW Business School's Mark Humphery-Jenner


The Effect Of Racial And Ethnic Identity Salience On Online Political Expression And Political Participation In The United States, Jonathon Smith Jun 2022

The Effect Of Racial And Ethnic Identity Salience On Online Political Expression And Political Participation In The United States, Jonathon Smith

USF Tampa Graduate Theses and Dissertations

How close an individual identifies with their race or ethnicity can affect how individuals behave as political actors. Racial identity can affect how individuals express their political beliefs on social media sites or participate in political activities. However, does political expression on social media, particularly Facebook and Twitter, affect levels of political participation? The purpose of the project is to examine the relationship between racial and ethnic identity, online political expression, and political participation among the three largest racial and ethnic groups in the United States. Specifically, this project aims to answer whether online political expression mediates the relationship between …


Using Social Media In Kenya To Quantify Road Safety: An Analysis Of Novel Data, J. Austin Lee, Lyndsey Armes, Benjamin Wachira Jun 2022

Using Social Media In Kenya To Quantify Road Safety: An Analysis Of Novel Data, J. Austin Lee, Lyndsey Armes, Benjamin Wachira

Emergency Medicine, East Africa

Background: Road trafc injuries are a large and growing cause of morbidity and mortality in low- and middleincome countries, especially in Africa. Systematic data collection for trafc incidents in Kenya is lacking and in many low- and middle-income countries available data sources are disparate or missing altogether. Many Kenyans use social media platforms, including Twitter; many road trafc incidents are publicly reported on the microblog platform. This study is a prospective cohort analysis of all tweets related to road trafc incidents in Kenya over a 24-month period (February 2019 to January 2021).

Results: A substantial number of unique …


Why, New York City? Gauging The Quality Of Life Through The Thoughts Of Tweeters, Sheryl Williams Jun 2022

Why, New York City? Gauging The Quality Of Life Through The Thoughts Of Tweeters, Sheryl Williams

Dissertations, Theses, and Capstone Projects

As a resource for social data, Twitter’s platform has been used to measure the quality of life through sentiment analysis. This capstone project explores another methodological technique—querying Twitter data around specific keyword terms to determine dominant topics, word patterns, and sentiment leanings in a geographical area. Focusing on New York City and Los Angeles for comparative analysis, the keyword term “why” will be used to build a Python analysis around topic modeling and sentiment analysis. Using this approach, the analysis reveals social and cultural differences, the overall sentiment of tweets, and subjects of interest to tweeters.

GitHub Repository for all …


Toward Extended Situational Crisis Communication Theory: Include Visuals, Prior Performance, And Framing Devices, Mohammad Ali May 2022

Toward Extended Situational Crisis Communication Theory: Include Visuals, Prior Performance, And Framing Devices, Mohammad Ali

Dissertations - ALL

Human brains are inherently capable of receiving and processing visual messages faster than written text messages. The recent proliferation of internet use, social media platforms, smartphones, and online news media sites facilitated the spread of visual content (e.g., pictures, videos, and data visualizations) online much higher than before. However, visual contents have been largely ignored in crisis communication research, leaving the crisis managers to devise strategic crisis responses and deal with a crisis without sufficient research evidence. Responding to a recent research call to fill the gap, this dissertation conducts a 2 (picture: action vs. damage) × 3 (distinctiveness: high …


Storm The Capitol: Linking Offline Political Speech And Online Twitter Extra-Representational Participation On Qanon And The January 6 Insurrection, Claire Seungeun Lee, Juan Merizalde, John D. Colautti, Jisun An, Haewoon Kwak May 2022

Storm The Capitol: Linking Offline Political Speech And Online Twitter Extra-Representational Participation On Qanon And The January 6 Insurrection, Claire Seungeun Lee, Juan Merizalde, John D. Colautti, Jisun An, Haewoon Kwak

Research Collection School Of Computing and Information Systems

The transfer of power stemming from the 2020 presidential election occurred during an unprecedented period in United States history. Uncertainty from the COVID-19 pandemic, ongoing societal tensions, and a fragile economy increased societal polarization, exacerbated by the outgoing president's offline rhetoric. As a result, online groups such as QAnon engaged in extra political participation beyond the traditional platforms. This research explores the link between offline political speech and online extra-representational participation by examining Twitter within the context of the January 6 insurrection. Using a mixed-methods approach of quantitative and qualitative thematic analyses, the study combines offline speech information with Twitter …


A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter, Soohyun Park, Taisik Hwang Apr 2022

A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter, Soohyun Park, Taisik Hwang

Far West Popular Culture Association Annual Conference

A Korean-pop boy band, BTS, has broken the cultural barrier to make changes in the nature of the global pop industry. This study examined the unique approach BTS has taken through social media to building its fan base and interacting with its fans. Twitter datasets were analyzed to explore the nature of BTS’s interaction with its fans on social media, as compared to another pop star, Justin Bieber. Findings and implications are discussed.


Framing Of The Texas Snowstorm On Twitter, Colton S. Kovach Apr 2022

Framing Of The Texas Snowstorm On Twitter, Colton S. Kovach

Honors College Theses

This study investigates Framing Theory as it pertains to Twitter as the modern social sphere for communication and acquisition of news. There isn’t much work examining how the news frames the cause of global climate change on Twitter. This paper aims to study how five notable news publishers of different media political biases communicate through Twitter about the Texas Snowstorm that occurred in February, 2021. Through a content analysis of 119 tweets regarding a climate change induced storm of record-breaking, freezing temperatures; this study reveals the news’s fixation on the effects of the issue instead of the causes.


Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner Apr 2022

Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner

Perspectives@SMU

Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner


Ukraine-Russia War: Nevada Twitter And Disinformation Trends, Mary Blankenship, Caitlin J. Saladino, William E. Brown Jr. Mar 2022

Ukraine-Russia War: Nevada Twitter And Disinformation Trends, Mary Blankenship, Caitlin J. Saladino, William E. Brown Jr.

Elections & Governance

This fact sheet analyzes responses to the ongoing Ukraine-Russia War posted on Twitter by users located in Nevada and identifies the most circulated narratives and disinformation topics.


Did They Really Tweet That?, Caleb Bradford, Michael L. Nelson (Mentor) Jan 2022

Did They Really Tweet That?, Caleb Bradford, Michael L. Nelson (Mentor)

Computer & Information Science: Research Experiences for Undergraduates in Disinformation Detection and Analytics

No abstract provided.


Reconsidering The Nomos In Today’S Media Environment, Kimberlianne Podlas Jan 2022

Reconsidering The Nomos In Today’S Media Environment, Kimberlianne Podlas

Touro Law Review

Today’s media landscape is wholly unlike that which existed when Cover first discussed narrative and the nomos; specifically, the status of television as both a cultural messenger and object of scholarly study has changed significantly. Accordingly, this article contemplates narrative in the contemporary media environment, specifically, television as an essential source of narratives. To enhance understandings of the roles television narratives play and which narratives play a role, this article employs an empirical perspective. Surveying Media Theory, it outlines research on television effects, including when and why television’s representations of law can impact audience attitudes, behaviors, perceptions, knowledge, and judgements. …


Canceling Vs. #Cancel Culture: An Analysis On The Surveillance And Discipline Of Social Media Behavior Through Competing Discourses Of Power, Julia G. Bezio Jan 2022

Canceling Vs. #Cancel Culture: An Analysis On The Surveillance And Discipline Of Social Media Behavior Through Competing Discourses Of Power, Julia G. Bezio

Graduate Student Theses, Dissertations, & Professional Papers

Canceling and #cancelculture have become the topic of many debates over free speech and accountability for oppressive behaviors in social media discourse. This thesis examines Twitter discourse from two recent racism-based cancel cases. Using Foss and Gill’s (1987) adapted epistemic rhetoric framework and emphasizing elements of Foucauldian surveillance and discipline in the discourse, I conduct a comparative qualitative examination of Gina Rodriguez’s and Chris Harrison’s cancel discourse. I contend that in the cancel process, Twitter users engage in surveillance to discipline one another on multiple levels: first, as cancelers use the practice to discipline oppressive behaviors on social media, and …


Networks Of Disinformation: The Proliferation Of Hate Speech In Chile And Colombia During The Venezuelan Migration Crisis, Isabelle Valdes, Erika Frydenlund (Mentor) Jan 2022

Networks Of Disinformation: The Proliferation Of Hate Speech In Chile And Colombia During The Venezuelan Migration Crisis, Isabelle Valdes, Erika Frydenlund (Mentor)

Computer & Information Science: Research Experiences for Undergraduates in Disinformation Detection and Analytics

No abstract provided.


Religious Violence And Twitter: Networks Of Knowledge, Empathy And Fascination, Samah Senbel, Carly Seigel, Emily Bryan Jan 2022

Religious Violence And Twitter: Networks Of Knowledge, Empathy And Fascination, Samah Senbel, Carly Seigel, Emily Bryan

School of Computer Science & Engineering Faculty Publications

Twitter analysis through data mining, text analysis, and visualization, coupled with the application of actor-network-theory, reveals a coalition of heterogenous religious affiliations around grief and fascination. While religious violence has always existed, the prevalence of social media has led to an increase in the magnitude of discussions around the topic. This paper examines the different reactions on Twitter to violence targeting three religious communities: the 2015 Charleston Church shooting, the 2018 Pittsburgh Synagogue shooting, and the 2019 Christchurch Mosque shootings. The attacks were all perpetrated by white nationalists with firearms. By analyzing large Twitter datasets in response to the attacks, …