Social and Behavioral Sciences Commons^™

An Investigation Of The Attitudes And Behavioral Outcomes Of Nebraskan Hunters Toward Tick-Borne Disease, Dominic J. Cristiano

School of Natural Resources: Dissertations, Theses, and Student Research

As changes in climate, land-use, and vegetation alter the landscape of the Great Plains, new threats to public health are emerging. Incidences of tick-borne disease in Nebraska have increased nearly 250% over the past two decades – newly established species like Ixodes scapularis may introduce challenges for health practitioners, including more cases of Lyme disease. Strategies for tick-borne disease prevention must incorporate effective health messaging. Audience segmentation may be a useful technique to provide health communication, as it allows for targeted messaging that speaks to specific attitudes and beliefs of a given population. One tool for usefully segmenting populations is …