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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 4.02 Communications in industry (5)
- 5.01 News media coverage (3)
- 7.02 Empirical-analytic methods (3)
- Content analysis (3)
- 1.04 Nonformal/extension education and outreach (2)
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- 2.04 Nonformal/extension education and outreach (using technology) (2)
- 4.08 Social marketing, educational/public information campaigns (2)
- 4.09 Branding (2)
- 4.12 Risk and crisis communication (2)
- 5.03 Trade and other specialty media (magazines, Web sites/online, print) (2)
- 5.04 Journalistic story-telling (print, photo, audio-visual, multimedia) (2)
- 5.05 Medium-specific journalism (print, broadcast, online) (2)
- 5.06 Newsroom environment, culture, and trends (2)
- Framing (2)
- 1.01 Communication instruction (1)
- 3.02 Image design (graphics, photography, Web, print) (1)
- 3.03 Video (1)
- 3.04 Photography (1)
- 4.03 Communications management (1)
- 4.05 Public relations (1)
- 4.06 Communication campaigns (1)
- 4.07 Marketing, advertising (1)
- 4.10 Message development/testing (1)
- 4.13 Public opinion (1)
- 5.00 NEWS AND MASS MEDIA (1)
- 6.01 Communication to diverse audiences (1)
- 7.01 Interpretive methods (1)
- 7.03 Communication theory, models (1)
- 7.07 Consumer/audience response and analysis (1)
- 7.10 Book Reviews (1)
Articles 1 - 15 of 15
Full-Text Articles in Social and Behavioral Sciences
Sound: Dialogue, Music, And Effects, Hannah M. Chambers
Sound: Dialogue, Music, And Effects, Hannah M. Chambers
Journal of Applied Communications
Book review of Sound: Dialogue, Music, and Effects, edited by Kathryn Kalinak.
A Statistical Approach To Classification: A Guide To Hierarchical Cluster Analysis In Agricultural Communications Research, Ch'ree Essary, Laura Morgan Fischer, Erica Irlbeck
A Statistical Approach To Classification: A Guide To Hierarchical Cluster Analysis In Agricultural Communications Research, Ch'ree Essary, Laura Morgan Fischer, Erica Irlbeck
Journal of Applied Communications
Classification, the sorting of similar objects or organisms into groups based on shared qualities and characteristics, is how we make sense of the world. As the field of agricultural communication and our understanding of media effects becomes more complex, it is important to have approaches that allow for a valid and reliable method of classifying units of analysis — whether they are texts, people, or other artifacts — into groups based on theoretically sound variables. This paper discusses one method of classification, the hierarchical cluster analysis, and how this method may be applied by 1) Developing Variables for Study, 2) …
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Journal of Applied Communications
It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an …
Exploring Source Credibility When Communicating About Agricultural Science On Twitter, Allison R. Fortner, Alexa J. Lamm, Abigail Borron, Jessica Holt, Allen J. Moore
Exploring Source Credibility When Communicating About Agricultural Science On Twitter, Allison R. Fortner, Alexa J. Lamm, Abigail Borron, Jessica Holt, Allen J. Moore
Journal of Applied Communications
Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing …
Innovative Industry: Environmental Horticulture Professionals’ Perceptions On Wildlife-Friendly Plants And A Potential Certification Offering, Christine L. Krebs, Laura A. Warner, Lauri M. Baker, Jaret C. Daniels, Adam Dale
Innovative Industry: Environmental Horticulture Professionals’ Perceptions On Wildlife-Friendly Plants And A Potential Certification Offering, Christine L. Krebs, Laura A. Warner, Lauri M. Baker, Jaret C. Daniels, Adam Dale
Journal of Applied Communications
Plants can improve people’s lives and mental health, but consumers have become increasingly concerned about the impact of plant production practices on the environment and wildlife. Previous research has not explored the interest and ability of plant producers and suppliers to provide wildlife friendly plant options for consumers. The University of Florida is considering the development of a wildlife-friendly plant certification to enhance production protocols for growers and connect consumers to sustainable plant options. This study explored perceptions of this certification through 11 in-depth interviews with environmental horticulture professionals. The study was guided by the following research questions: 1) What …
Conservation In The News: Comparing News Coverage Of Nutrient Reduction In Agricultural And Non-Agricultural News Outlets In Iowa, Laura Witzling, Dara M. Wald, Eric Williams
Conservation In The News: Comparing News Coverage Of Nutrient Reduction In Agricultural And Non-Agricultural News Outlets In Iowa, Laura Witzling, Dara M. Wald, Eric Williams
Journal of Applied Communications
Twelve U.S. states were tasked with developing nutrient reduction strategies to help address hypoxia in the Gulf of Mexico. To better understand the kinds of messages different stakeholders in these states are likely to encounter about such strategies, we conducted a content analysis focused on the Iowa Nutrient Reduction Strategy (INRS). We examined 483 articles in two agricultural and two non-agricultural news outlets. We found that agricultural news outlets more often led with agricultural themes and more often used agricultural representatives as sources. The non-agricultural news outlets more often quoted representatives of environmental groups. News articles infrequently led with science …
Reporting On Vital Agricultural News In Ireland – A Comparison Between Mainstream Print Media And The Farming Press, Claire Mc Cormack, Pádraig Wims
Reporting On Vital Agricultural News In Ireland – A Comparison Between Mainstream Print Media And The Farming Press, Claire Mc Cormack, Pádraig Wims
Journal of Applied Communications
The purpose of this paper is to compare the reporting of vital agricultural news between the mainstream print media and the farming press in Ireland. To achieve this, this study examined coverage of a recent and significant agricultural news event by mainstream Irish newspapers and the Irish farming press. Taking the 2018–2019 Irish beef sector crisis as the case study for examination, researchers conducted a comparative content analysis of the most widely circulated mainstream national newspapers’ (n = 5) and farming newspapers’ (n = 2) coverage of the story over a 14-month period. We analyzed the timing, frequency, …
Reporting A Rural Reality: A Case Study Of An Agricultural Newspaper’S Series On The Rural Opioid Epidemic, Cara R. Lawson, Courtney Meyers, Amy Boren, Erica Irlbeck, Amber Mccord
Reporting A Rural Reality: A Case Study Of An Agricultural Newspaper’S Series On The Rural Opioid Epidemic, Cara R. Lawson, Courtney Meyers, Amy Boren, Erica Irlbeck, Amber Mccord
Journal of Applied Communications
Opioid drug abuse has created an epidemic recognized as a public health emergency in 2017, and the detrimental impacts of this epidemic have reached into rural America. When it comes to presenting information via the mass media, communications professionals serve as gatekeepers for what information is passed on to media consumers. Additionally, news organizations place certain degrees of importance upon issues through the amount of coverage dedicated to an issue. In late 2016, when the Farm and Dairy newspaper editorial staff decided to dedicate a vast amount of time and resources to covering Ohio and Pennsylvania’s rural opioid epidemic, a …
Labs And Landscapes Virtual Reality: Student-Created Forest Conservation Tours For Informal Public Engagement, Whitney Stone, Jamie Loizzo, Jacqueline Aenlle, Peyton Beattie
Labs And Landscapes Virtual Reality: Student-Created Forest Conservation Tours For Informal Public Engagement, Whitney Stone, Jamie Loizzo, Jacqueline Aenlle, Peyton Beattie
Journal of Applied Communications
The following exploratory convergent mixed-methods study examined graduate students’ experiences developing and facilitating 360º photo-based virtual reality (VR) tours titled Labs and Landscapes focused on forest conservation and climate change education, as well as tour impacts on public audiences. Graduate students in an agricultural and natural resources communication course at The University of Florida used 360º cameras, mobile devices, and online software to create VR tours about the UF/IFAS Austin Cary Research Forest. Then, the students guided public participants through the tours in three physical informal learning environments including a museum, brewery, and campus tabling site within the university community. …
Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy
Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy
Journal of Applied Communications
Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, …
Perception And Conceptualization Of The Land-Grant Mission At A Land-Grant Institution, Audrey E. H. King, Quisto Settle, Dwayne Cartmell, Asya Cooley, Jeff Sallee
Perception And Conceptualization Of The Land-Grant Mission At A Land-Grant Institution, Audrey E. H. King, Quisto Settle, Dwayne Cartmell, Asya Cooley, Jeff Sallee
Journal of Applied Communications
While the three-part mission of the land-grant university has been a pivotal component of agriculture and natural resources in the U.S., the land-grant mission is not always well understood by all audiences, including faculty members who are the key deliverers of the land-grant mission. As such, it is important to understand how faculty members view the land-grant brand identity. A series of focus groups were conducted with tenure and non-tenure track faculty members at [university]. Faculty members’ perceptions of the university’s brand came out in four themes: overall description of the brand identity, connections to [City], university values, and increased …
Exploring News Coverage About Plant-Based Milk: A Content Analysis, Elise Regusci, Courtney Meyers, Nan Li, Erica Irlbeck
Exploring News Coverage About Plant-Based Milk: A Content Analysis, Elise Regusci, Courtney Meyers, Nan Li, Erica Irlbeck
Journal of Applied Communications
Plant-based milk has provided more options to consumers who are looking for an alternative to dairy milk. Recently, sales of plant-based milk have increased while dairy milk has continued to decline. To gather more insight into what is being discussed in news coverage about plant-based milk, a quantitative content analysis was conducted on 250 articles published from 2011 to 2020. These articles were coded for word count, location of publication, frame, and article type. The seven frames used to describe plant-based milk were Environment, Animal Welfare, Health, Economics, Labeling, Taste, and Trend. There was an increase in articles published each …
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Journal of Applied Communications
The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using …
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Journal of Applied Communications
The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. …
Consumers’ Purchasing Intent Regarding Conventional, Plant-Based, And Cultured Meats, Marlee Stollar, Joy N. Rumble, Emily B. Buck, Annie R. Specht, Wuyang Hu, C. Lynn Knipe
Consumers’ Purchasing Intent Regarding Conventional, Plant-Based, And Cultured Meats, Marlee Stollar, Joy N. Rumble, Emily B. Buck, Annie R. Specht, Wuyang Hu, C. Lynn Knipe
Journal of Applied Communications
In today’s market, there are a growing number of meat options, from conventional to plant-based to cultured meat. As a result, agricultural and food companies need to understand what influences consumer purchases in order to communicate about these options and understand future changes in the marketplace. This study surveyed a \ sample of Ohio consumers (n = 1,250) 18 and older, which was matched to the state population. Data were collected on the Theory of Planned Behavior (TPB) attributes of consumer attitudes toward purchasing, subjective norms, and perceived behavioral control to understand purchasing intent toward conventional, plant-based, and cultured …