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Social and Behavioral Sciences Commons™
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- Keyword
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- Social media (3)
- Small business marketing (2)
- American speeches addresses etc -- 21st century -- Moral and ethical aspects (1)
- Amyotrophic lateral sclerosis -- Patients -- Language (1)
- Belonging (Social psychology) (1)
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- COVID-19 Pandemic (2020- ) (1)
- Casualty insurance -- Internet marketing (1)
- Chronically ill -- Attitudes (1)
- Church work with sexual minorities (1)
- Climatic changes -- Press coverage (1)
- Communication and technology (1)
- Communication in politics (1)
- Communication in the environmental sciences (1)
- Computers and older people (1)
- Frames (Sociology) (1)
- Gender identity -- Religious aspects (1)
- Green New Deal (1)
- Journalism -- Objectivity (1)
- Mass media and the environment (1)
- New York times (1)
- Older people -- Attitudes (1)
- People with disabilities -- Means of communication (1)
- Presidential candidates -- United States -- Ethics (1)
- Property insurance -- Internet marketing (1)
- Retail stores -- Internet marketing (1)
- Sexual minorities -- Religious life (1)
- Sexual orientation -- Religious aspects (1)
- Small business -- Internet marketing (1)
- Small business -- Internet marketing -- Methodology (1)
- Small business -- Management (1)
Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles
Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles
University Honors Theses
This thesis examines the implementation of various strategies and goals for small to medium brick-and-mortar enterprises regarding their use of social media. Drawing from primary data collection with small brick-and-mortar businesses within the greater metro area of Portland, Oregon, the value of social media is the ability of an organization to create a sense of value for their consumers while promoting positive relations and enhancing the consumer's ability to interact with an organization on a more personal level. Focusing on the implementation of various strategies and promotional efforts to increase the success of these small businesses and align their organizational …
Framing The Green New Deal And Climate Change: A Content Analysis Of The New York Times And The Wall Street Journal, Danielle Elizabeth Duffy
Framing The Green New Deal And Climate Change: A Content Analysis Of The New York Times And The Wall Street Journal, Danielle Elizabeth Duffy
Dissertations and Theses
The importance of climate change recognition and need for action cannot be overstated. Climate change has historically been a partisan issue with an almost hyper focus on the (un)certainty of science, the need for action within a particular timeframe, and the cost of tackling the issue. With the contemporary relevance and salience of climate change, this content analysis explores emerging framing patterns in coverage of the Green New Deal and subsequent climate change references within news articles from the New York Times and Wall Street Journal in 2019. Frame typology from O'Neill et al. (2015) is used to explore the …
Lgbtq+ Congregants Navigating Identity In The Context Of "Welcoming But Not Affirming" Evangelical, Pentecostal, And Non-Denominational Religious Institutions: A Queer Narrative Analysis, Sarah E. Rasmussen
University Honors Theses
Welcoming but not affirming Evangelical, Pentecostal, and non-denominational churches invite LGBTQ+ people to attend their church, but do not affirm their identity as a gender and/or sexual minority. Because of this, they restrict LGBTQ+ attendees from participating in leadership, paid staff positions, and ministry work. LGBTQ+ attendees are often not aware of these restrictive policies initially. The current study aims to examine how LGBTQ+ people navigate their faith and identity within welcoming but not affirming church spaces through narrative analysis. Fifteen participants engaged in an interview, where they were asked about their experience within welcoming but not affirming church spaces. …
Augmentative And Alternative Communication Use, Service Delivery Experiences, And Communicative Participation For People With Amyotrophic Lateral Sclerosis, Betts Peters
Dissertations and Theses
People with amyotrophic lateral sclerosis (ALS) often experience changes to their speech, and may use augmentative and alternative communication (AAC) devices and techniques to maintain the ability to communicate. The use of AAC may facilitate the participation of people with ALS in various life situations involving communication. There is limited data in the literature about the AAC approaches currently used by people with ALS, the professional services they receive to support communication, or the effects of AAC on their communicative participation. This dissertation involved a nationwide online survey of people with ALS, and comprises three papers intended to add to …
Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker
Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker
University Honors Theses
Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …
Keeping In Touch While Sheltering In Place: A Comparative Case Study On The Complex Emotions Experienced By Older Adults When Introduced To Icts And Video Conferencing Services, Marisa Susan Soltz
Keeping In Touch While Sheltering In Place: A Comparative Case Study On The Complex Emotions Experienced By Older Adults When Introduced To Icts And Video Conferencing Services, Marisa Susan Soltz
Dissertations and Theses
Currently, COVID-19 poses a threat to the US and the rest of the world, which has created the need for many people to establish physical distance from others. This need for physical distance is perhaps most important for those most vulnerable to COVID-19, which includes the older adult population. Through this time of physical isolation, most people need to keep in touch with each other while sheltering in place. Advances in digital communication have offered new avenues to help people maintain communication, and these advances have made the lives of many easier and more efficient. These new avenues for communication …
Building And Expanding Avestor’S Social Media Presence: A Capstone Review, Hope Foley
Building And Expanding Avestor’S Social Media Presence: A Capstone Review, Hope Foley
University Honors Theses
The Business capstone project involves a small team working directly with a local business to provide assistance in achieving a specific goal the company may have for their future. Through research, informational visuals, and presentations to the client, the team presents a final recommendation as to the best option to achieve the company's goal and the most effective way to implement it.
Measuring Morality In The 2020 Us Presidential Election, Scott Edward Atkins
Measuring Morality In The 2020 Us Presidential Election, Scott Edward Atkins
Dissertations and Theses
This study explores the moral content evident in speeches by 2020 US Presidential Candidates Joe Biden and Donald Trump. Drawing on Moral Foundations Theory (Haidt, 2013), I test the hypotheses that each candidate's moral content, as measured by the use of certain morally salient keywords, will fall along patterns based on their political affiliation. In testing these hypotheses, I also present a comparison of keyword analysis methods. The first uses a simple word count procedure alongside the Moral Foundations Dictionary 2.0, developed by Frimer et al. (2017), which scores a document based on the presence of words from each of …