Social and Behavioral Sciences Commons^™

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

The Ins And Outs Of Undergraduate Research And Leadership: A Student's Perspective, Regina F. Hockert

Kinesiology and Public Health

This manuscript is a reflective write-up of Regina Hockert’s experience in completing KINE 462, Honors Kinesiology Senior Project, during the 2022 Fall Quarter. It describes their experience as an undergraduate research leader, including specific milestones and artifacts related to a broader replication study and the daily activities of Dr. Jafrā Thomas’ lab. This essay was designed to be a written reflection around their senior project presentation and the insights shared through that medium about the senior project experience. It is created to showcase lessons learned in relationship with the tasks and responsibilities required of working in-depth on student-led research. …

Accessibility Rating Form For Websites And Other Online Platforms, Ethan Wu, Jafra D. Thomas, Regina F. Hockert, Jasmine C. Wong, Samantha M. Ross

Kinesiology and Public Health

Background. This file provides a coding form developed to judge how accessible websites and other online platforms are to users. Accessibility may be defined as the ease to which a person can perceive content and navigate material (Ross & Ross, 2021). Users are encouraged to adapt this form for their use.

Purpose. The rating form can be used to judge the pages of online media, using 14 criteria under two areas: Accessible Media and Accessible Design. One of three grades could be assigned to each criterion: Not Accessible (0 point), Somewhat Accessible (1 point), Accessible (2 …

Documentary Review: Coded Bias, Sydney Elaine Brammer

Feminist Pedagogy

No abstract provided.

Harnessing Your Feminist Rage: A Multimedia Assignment For Upper-Level Courses, Caitlin E. Lawson

Feminist Pedagogy

"Harnessing Your Feminist Rage" introduces a three-part multimedia assignment that encourages students to think critically about feminist anger, particularly as refracted through social media. First, students introduce and analyze a media text or phenomenon that made them angry and reflect upon that anger. Then, using whichever online medium they choose, students call out the offender and express their anger to the audience of their choice in order to meet a specific goal. Finally, students reflect on their expression of anger and their experience creating their response. Overall, the goal is for students to combine their knowledge of feminist theories and …

Strainer: State Transcript Rating For Informed News Entity Retrieval, Thomas M. Gerrity

Master's Theses

Over the past two decades there has been a rapid decline in public oversight of state and local governments. From 2003 to 2014, the number of journalists assigned to cover the proceedings in state houses has declined by more than 30\%. During the same time period, non-profit projects such as Digital Democracy sought to collect and store legislative bill and hearing information on behalf of the public. More recently, AI4Reporters, an offshoot of Digital Democracy, seeks to actively summarize interesting legislative data.

This thesis presents STRAINER, a parallel project with AI4Reporters, as an active data retrieval and filtering system for …

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

The Queer Dictionary, Mia Lew

Graphic Communication

With the government continually obstructing queer education in public schools, it becomes harder and harder for queer people to understand themselves than in turn, have the tools to explain what they are going through to others. This is a problem but in turn an opportunity. While there are queer literature and children’s books out there, they typically only encompass one story or one view on queerness. Thus, this project's main goal is to encompass queerness as a whole by using as many LGBTQ+ words as possible, people's stories under each word, historical graphics, highlights on the internationality of queerness, pronoun …

Cityengine As A Tool For Visualizing Neighborhood Change: An Initial Study, Zach Noyes

City and Regional Planning

Urban planning is reliant upon genuine public engagement to ensure that planning and policy decisions reflect the ideas shared by the public. Because planning is a profession largely focused on the physical and built implications of more abstract planning concepts, effective graphic communication is critical to securing public support and understanding of policy decisions. ESRI's CityEngine uses procedural modeling technology to render personally-tailored scenes to non-planner members of the public, and shows potential to positively change the way that planners generate graphic representations of physical impacts of policy changes. This initial study establishes a methodology for determining the efficacy of …

Teaching Feminist Media Studies In A Post-Weinstein Era, Gigi Mcnamara

Feminist Pedagogy

In this critical commentary, I will address the concept of witnessing as it relates to contemporary feminist empowerment while also properly situating Weinstein-produced films as historical mediated texts.

The Threat Of Returning To “Normal”: Resisting Ableism In The Post-Covid Classroom, Sarah M. Parsloe, Elizabeth M. Smith

Feminist Pedagogy

The abrupt switch to online learning during the COVID-19 pandemic highlighted pervasive ableism; accommodations that had been “impossible” were suddenly available. This critical commentary draws from interviews with 16 students and our own ethnographic accounts as student/professor to understand how COVID shaped disabled experiences in the classroom. As a student with a disability, Elizabeth was hyperaware of her vulnerability to illness, but also experienced herself as less impaired online. She could control her learning environment to minimize sensory and mobility challenges. Additionally, professors’ flexible policies helped her to manage energy, time, and symptoms. However, Elizabeth and her peers feared an …

Witnessing With Cameras Off: Feminist Pedagogy And The Zoom Classroom, Kristin Comeforo

Feminist Pedagogy

No abstract provided.

Witnessing Engaged Voices: A Feminist Pedagogy Of Inclusion, Alana M. Nicastro, Patricia Geist-Martin

Feminist Pedagogy

When student perspectives, needs, and wants are left out of academic discourse, the discursive structures necessary to encourage, organize, and evaluate their voice are absent. Students then become ambivalent instead of exercising their voice and decisively assessing the value of their contributions. This original teaching activity targets the problematics that constrain voices in the classroom and invites readers and listeners to consider their positionality and action as a commitment to a Feminist Pedagogy of Inclusion (FPoI). In this way, students and professors can deliberately hold a space where the act of witnessing is more than simply observing voice. The intended …

What’S The Word On The Street?: Witnessing/Performing Theory, Desirée D. Rowe

Feminist Pedagogy

No abstract provided.

Political Socialization Of College-Age Individuals In The Age Of Social Media, Spencer G. Lowe

Communication Studies

This study used personal reflection, surveys, and interviews to study the political socialization of those that attend college. Previous research has shown that many facets of one’s life can affect their political socialization, such as their familial upbringing or religious ties, and that adolescence is a time in which many individuals go through a significant shift in their political and ethical views. However, a new influence—social media—has begun to greatly affect the political views and shifts of college-age individuals. After personal reflection upon the experiences that caused one such shift, a survey and a series of four interviews of those …

Scavenger Hunts & Photo Essays: Helping Students See Inequality In The World Around Them Through Project-Based Learning, Emily Cabaniss, Kylie Parrotta

Feminist Pedagogy

This paper outlines two scavenger hunt project-based learning approaches we have used with our students to help them see gender inequality around them and to think sociologically about it. The first assignment asks students to dig deeply into one-gender related issue or inequality that interests them in their immediate surroundings and to create a photo essay that says something about the nature, experience, consequences of, or reaction to that issue or inequality. The second assignment asks students to look broadly at the culture around them and to identify everyday examples of gender inequality by participating in a gender scavenger hunt. …

Correlation Between Social Media Use And Eating Disorder Symptoms: A Literature Review, Makenna Rose Burger

Kinesiology and Public Health

Importance: Social media is a pervasive influence in modern society presenting many potential public health implications.

Objective: The purpose of this literature review is to synthesize current research regarding social media and eating disorders.

Methods: Primary research was gathered from Google Scholar and OneSearch database resulting in 7 articles. Articles were examined for common themes.

Results: Common themes found in the resulting research is the prevalence of ‘thinspiration’, gamified content, and overlap of eating disorders with other mental illnesses. Several articles found a significant correlation between social media use and the severity of eating disorder symptoms. …

The Importance Of Health Literacy: A Student-Led Workshop On Lay Communication, Sarah Jean Kamp, Jafra D. Thomas

Kinesiology and Public Health

The purpose of this experiential senior project workshop was to advance the knowledge and practice of health communication by (a) delivering a training workshop to Cal Poly undergraduate students and (b) by exploring the relationship between health literacy and effective communication through completion of a rapid review of the literature. The reviewed literature served the purpose of helping the student further design the workshop to elicit a foundational understanding of the elements of effective communication of health information as well as the history and evolution of health literacy as a concept. The workshop revised and delivered by the student was …

Impact Of Teaching Practices And Communication Climates On Participation In Computer Science Education, Jackie Krone

Master's Theses

One way to understand teaching is to view it as a people process rather than a presentation of knowledge. It follows that the role of an educator often extends beyond the primary subject matter and into the realm of classroom management. With this in mind, our research aimed to capture the various teaching practices, participation patterns, and communication climates that occur in virtual computer science classrooms. We sought to answer the following research questions related to virtual computer science classrooms at our institution: Who participates in virtual computer science classrooms, and is participation proportional to student demographics? Is there any …

Fortnite Crew Subscription Box Process Book, Eleanora M. Gravert

Graphic Communication

Expand Epic Games’ “Fortnite Crew” monthly subscription service to incorporate a deluxe edition which will include physical merchandise as opposed to digital merchandise only. This project will help Epic Games create a more mainstream output of physical products and will help simplify the gamers’ search to find and purchase products that are connected with accuracy and quality to the game they enjoy playing. This opportunity is important to me because it allows me to explore my interest in both the gaming industry and the marketing, production, and design field.