Social and Behavioral Sciences Commons^™

Using A Reconciliatory Model To Change Attitudes Towards Covid-19, Gabriella Hubble, Mark Rockwood, Jordan Willis

Annual Research Symposium

This research was designed to see if we were able to change university students’ attitudes about COVID-19 in regard to precautionary behaviors such as mask-wearing, social distancing and vaccinations using a reconciliatory model. The reconciliatory model has had success in evolution research and we wanted to assess its success here. Additionally, we wanted to test if students’ perception of the respectfulness and relatability of the presenter influenced a change in attitude. For our model, we created 6 different videos from various individuals. After watching the videos, participants filled out a survey about if/how the video changed their minds, and if/how …