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Full-Text Articles in Social and Behavioral Sciences
The Stages Of Environmentalism And How The Movement Can Be Maintained Through Generation Z, Emma Jean Vanden Brink
The Stages Of Environmentalism And How The Movement Can Be Maintained Through Generation Z, Emma Jean Vanden Brink
Masters Theses
The state of a social movement is characterized by the stages through which it progresses. The environmentalism movement began hundreds of years ago when humans first noticed how significantly their actions influenced the nature around them. The movement advanced with the arrival of the industrial era and modern society. According to Stewart et al. (2012), there are five main stages through which a social movement proceeds: genesis, social unrest, enthusiastic mobilization, maintenance, and termination. Today, environmentalism is in the maintenance stage, as determined by the current organizational structure of the movement. The objective of this study was to determine how …
Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway
Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway
Masters Theses
This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …