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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Examining Public Health Risk Communication Via Social Media By Provincial And Local Health Authorities In Ontario During The Covid-19 Pandemic, Marc Resendes
Electronic Thesis and Dissertation Repository
Risk communication campaigns are essential during public health crises to inform the public about ways to mitigate, alleviate and manage potential risks. The purpose of this study was to describe risk communication on social media by Ontarian health authorities amid COVID-19, in addition to examining the strategies that guided their social media use. This was completed through (a) a narrative review of risk communication literature; (b) a qualitative content analysis of select health authority Twitter messaging following three major COVID-19 milestones; and (c) key informant interviews with those coordinating social media responses to COVID-19. Information giving and news updates were …
Examining Media Dependency And Parasocial Relationship On Protective Action Behaviors During Covid-19, Amy Hyman
Dissertations
The COVID-19 pandemic illuminated the significant role that mass media plays in disseminating messages to the public during disasters and public health crises. Information disseminated during a disaster influences individuals’ decision-making process regarding protective actions, or mitigation behaviors. This study examined the relationship between media dependency theory, parasocial relationship, and media effects (cognitive, affective and behavioral) during the COVID-19 pandemic. A quantitative approach was used with a convenience sample. The sample focused on residents in the state of Arkansas and specific generational cohorts. The results found that the generational cohorts had different media preferences during the height of …
The “New Normal”: A Virtual Insight From Industry Professionals On Pivoting Within The Digital Ecosystem During A Global Pandemic., Delina Corcione
The “New Normal”: A Virtual Insight From Industry Professionals On Pivoting Within The Digital Ecosystem During A Global Pandemic., Delina Corcione
Theses
This project is over industry professionals within a relative field of Digital Content Strategy, and their professional experiences as it relates to the global pandemic that hit the United States in 2020. This virus (COVID-19) has boosted us into a predominantly digital world, with little analysis on how society is to handle or adapt. The final deliverable is short documentary offering insight on industry professionals within the field of study. The “New Normal” takes a unique approach on analyzing the state of the field as it relates to the pandemic, focusing on the personal experiences these industry professionals went through …