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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2021

Pandemic

Markets, Globalization & Development Review

East Asian Languages and Societies

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Going Glocal In A Pandemic: Can Japan Offer Lessons For Others?, Masaaki Takemura Jun 2021

Going Glocal In A Pandemic: Can Japan Offer Lessons For Others?, Masaaki Takemura

Markets, Globalization & Development Review

This Dialogue contribution draws some lessons from the Japanese countermeasures against the COVID-19 pandemic. It approaches this issue from a social point of view. Specifically, it focuses on social and cultural understanding process of an uncertainty event – in this case the COVID-19 pandemic, but also early instances – by the Japanese.


Pandemic And Õen Consumption In Japan: Deliberate Buying To Aid The Seller, Kosuke Mizukoshi, Yuichiro Hidaka May 2021

Pandemic And Õen Consumption In Japan: Deliberate Buying To Aid The Seller, Kosuke Mizukoshi, Yuichiro Hidaka

Markets, Globalization & Development Review

This dialogue contribution discusses whether it is possible to create favorable new social assistance under the market principles, based on the Ouen or Õen (aid) consumption in Japan. The meaning of consumption has changed due to the COVID-19 pandemic. In Japan, aid consumption is increasing. This means helping local restaurants and producers by willfully and proactively buying and consuming their services and products. This is a favorable form of new social assistance and the result of strong marketing and market functions. The penetration of market forces may surpass pure altruistic behavior such as donations and gifts, by creating new market-linked …