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Full-Text Articles in Social and Behavioral Sciences

Examining Media Dependency And Parasocial Relationship On Protective Action Behaviors During Covid-19, Amy Hyman Oct 2021

Examining Media Dependency And Parasocial Relationship On Protective Action Behaviors During Covid-19, Amy Hyman

Dissertations

The COVID-19 pandemic illuminated the significant role that mass media plays in disseminating messages to the public during disasters and public health crises. Information disseminated during a disaster influences individuals’ decision-making process regarding protective actions, or mitigation behaviors. This study examined the relationship between media dependency theory, parasocial relationship, and media effects (cognitive, affective and behavioral) during the COVID-19 pandemic. A quantitative approach was used with a convenience sample. The sample focused on residents in the state of Arkansas and specific generational cohorts. The results found that the generational cohorts had different media preferences during the height of …


The Influence Of Social Capital On Risk Attitude Toward Covid-19 Amongst Traditional Undergraduates, Jordan Titera Oct 2021

The Influence Of Social Capital On Risk Attitude Toward Covid-19 Amongst Traditional Undergraduates, Jordan Titera

Dissertations

This dissertation assesses the influence of the three types of social capital (bonding, bridging, and linking) on the risk attitude of traditional undergraduate students (under 25 years old who enroll directly from high school, attend full-time, and do not have major life and work responsibilities). The research is motivated by three research questions: (1) What is the risk attitude of traditional undergraduate students surveyed about COVID-19 (addicted, seeking, tolerant, averse, paranoid); (2) What are the social capital characteristics for traditional undergraduate respondents surveyed; and (3) What influence does social capital have on the risk attitude of traditional undergraduate students regarding …