Social and Behavioral Sciences Commons^™

A Five-Step Stakeholder Communication Plan For More Effective Natural Resource Management, Hannah O. Brown, Susan K. Jacobson, Marcy Cockrell, Jessica Sutt, Katherine Allen, Amy Copeland

The Journal of Extension

Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal residents and a review of relevant literature. By incorporating stakeholder input throughout the planning and implementation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.