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Full-Text Articles in Social and Behavioral Sciences
Complete Issue, Volume 39, Issue 2
Complete Issue, Volume 39, Issue 2
Journal of the Association for Communication Administration
This is the complete issue for Volume 39, Issue 2 of the Journal of the Association for Communication Administration.
A Social Media Strategy For An Academic Department, Stephanie Buermann, Heidi Everett, R. Jeffrey Ringer, Traci Anderson, Alex Davenport, Eddah Mutua
A Social Media Strategy For An Academic Department, Stephanie Buermann, Heidi Everett, R. Jeffrey Ringer, Traci Anderson, Alex Davenport, Eddah Mutua
Journal of the Association for Communication Administration
This essay describes the process one communication studies department used to develop a social media strategy. That process involved identifying the audiences to be reached, establishing goals and objectives, conducting an audit to identify possible message posts, and selecting posts to reach our goals and objectives. The resulting strategy involves posting messages two to three times per week targeted toward specific audiences and reflecting twelve objectives. A calendar was created to guide the posts. Future research will assess the effectiveness of the strategy.