Social and Behavioral Sciences Commons^™

Communication Administration As A Tri-Voiced Sustainable Community, Ronald C. Arnett

Journal of the Association for Communication Administration

Books and authors have challenged the focus on “me” alone, rejecting “individualism” that seeks to stand above social context and constraints (Tocqueville, 1955; Arnett, 2019; Arnett, 2020), “narcissism” that falls in love with one’s own image (Lasch, 1985), and “emotivism” that limits decision making to personal preferences (MacIntyre, 1984). Contrary to a focus on an individual abstracted from a social context, one finds an emphasis on community (Arnett, 1986). When, however, a conception of community embraces only those empirically present, it becomes an abstraction oblivious of the phenomenological considerations of persons before and after the present moment. This essay textures …