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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Building A Stronger Casa: Extending The Computers Are Social Actors Paradigm, Andrew Gambino, Jesse Fox, Rabindra A. Ratan
Building A Stronger Casa: Extending The Computers Are Social Actors Paradigm, Andrew Gambino, Jesse Fox, Rabindra A. Ratan
Human-Machine Communication
The computers are social actors framework (CASA), derived from the media equation, explains how people communicate with media and machines demonstrating social potential. Many studies have challenged CASA, yet it has not been revised. We argue that CASA needs to be expanded because people have changed, technologies have changed, and the way people interact with technologies has changed. We discuss the implications of these changes and propose an extension of CASA. Whereas CASA suggests humans mindlessly apply human-human social scripts to interactions with media agents, we argue that humans may develop and apply human-media social scripts to these interactions. Our …
Me And My Robot Smiled At One Another: The Process Of Socially Enacted Communicative Affordance In Human-Machine Communication, Carmina Rodríguez-Hidalgo
Me And My Robot Smiled At One Another: The Process Of Socially Enacted Communicative Affordance In Human-Machine Communication, Carmina Rodríguez-Hidalgo
Human-Machine Communication
The term affordance has been inconsistently applied both in robotics and communication. While the robotics perspective is mostly object-based, the communication science view is commonly user-based. In an attempt to bring the two perspectives together, this theoretical paper argues that social robots present new social communicative affordances emerging from a two-way relational process. I first explicate conceptual approaches of affordance in robotics and communication. Second, a model of enacted communicative affordance in the context of Human-Machine Communication (HMC) is presented. Third and last, I explain how a pivotal social robot characteristic—embodiment—plays a key role in the process of social communicative …