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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2020

University of Central Florida

Communication

Anthropocentrism

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Full-Text Articles in Social and Behavioral Sciences

Toward An Agent-Agnostic Transmission Model: Synthesizing Anthropocentric And Technocentric Paradigms In Communication, Jaime Banks, Maartje M. A. De Graaf Feb 2020

Toward An Agent-Agnostic Transmission Model: Synthesizing Anthropocentric And Technocentric Paradigms In Communication, Jaime Banks, Maartje M. A. De Graaf

Human-Machine Communication

Technological and social evolutions have prompted operational, phenomenological, and ontological shifts in communication processes. These shifts, we argue, trigger the need to regard human and machine roles in communication processes in a more egalitarian fashion. Integrating anthropocentric and technocentric perspectives on communication, we propose an agent-agnostic framework for human-machine communication. This framework rejects exclusive assignment of communicative roles (sender, message, channel, receiver) to traditionally held agents and instead focuses on evaluating agents according to their functions as a means for considering what roles are held in communication processes. As a first step in advancing this agent-agnostic perspective, this theoretical paper …