Social and Behavioral Sciences Commons^™

Female Political Campaigns: Just The Right Amount Of Femininity, Harley Rogers

Honors College

This paper seeks to understand how female politicians develop their public identities to meet and reject the gender stereotypes society holds of women. The case study looks at Margaret Chase Smith’s political career, with a special focus on her 1964 presidential campaign. The research analyzed Smith’s career through the newspaper coverage of her in order to understand Smith’s choices surrounding her public identity and the media’s response. The analysis identified four distinct points of interest that contributed to Smith’s public persona: physical appearance, examples of housewifery, dialogue on women’s issues, and legislative accomplishments. These factors demonstrate how Smith presented her …