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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Navigating The Rough On And Off The Course: Best Practices For Reputation Management And Image Repair In Professional Golf, Erica Joy Naumann Jun 2019

Navigating The Rough On And Off The Course: Best Practices For Reputation Management And Image Repair In Professional Golf, Erica Joy Naumann

Seton Hall University Dissertations and Theses (ETDs)

Reputation management is a challenging yet necessary process for athletes in need of image repair. This study, focused on the golf industry, compares the scandals and image repair processes of professional golfers Tiger Woods and John Daly. By analyzing William Benoit’s 1995 Image Repair Theory message strategies, the researcher was able to measure change in Woods’ and Daly’s reputations. This study found that when properly implemented, these message strategies can aid in the rebuilding of a damaged reputation. These findings supported the creation of a list of best practices for image repair which in turn, provide the golf industry with …


Image Repair In Ncaa Division I Athletics, Joseph J. Martinelli May 2019

Image Repair In Ncaa Division I Athletics, Joseph J. Martinelli

Seton Hall University Dissertations and Theses (ETDs)

NCAA Division I universities are constantly under a threat of image loss due to both internal and external factors. The purpose of this study was to examine past image repair campaigns executed after a crisis by the following NCAA Division I member universities: Ohio State University, Louisville University, and the University of Maryland. A problem-oriented case study was completed on the media coverage of these situations, which evaluated the effectiveness of the strategies chosen by each respective university. Results revealed the best practices for public relations practitioners to repair and maintain a positive image in the collegiate landscape.


Communicating In The Post‐Truth Era: Analyses Of Crisis Response Strategies Of Presidents Donald Trump And Rodrigo Duterte, Natasha Binte Mohamed Ismail, Marie Angeline Pagulayan, Carlo Miguel Alfonso Francia, Augustine Pang Feb 2019

Communicating In The Post‐Truth Era: Analyses Of Crisis Response Strategies Of Presidents Donald Trump And Rodrigo Duterte, Natasha Binte Mohamed Ismail, Marie Angeline Pagulayan, Carlo Miguel Alfonso Francia, Augustine Pang

Research Collection Lee Kong Chian School Of Business

The rhetoric of then U.S. President‐elect Donald Trump and Philippines' President Rodrigo Duterte had triggered a shift in global political discourse (Greene, 2016). This study examines their responses on three similar crises: disrespectful remarks towards women, associations with controversial political figures, and remarks threatening geopolitical relations. Data from prestige publications, Washington Post (U.S.) and the Philippine Daily Inquirer, were analyzed during the acute stage of each crisis. Findings showed that both men employed confusing strategy combinations in their crisis responses. Despite incoherent application and contradictory strategies, they survived threats to their image as evidenced by poll results. New strategies (diversion …