Social and Behavioral Sciences Commons^™

Theme Park Experience: Factors Explaining Amount Of Pleasure From A Theme Park Visit, Time Allocation For Theme Park Activities, Perceived Value, Queuing Quality, Satisfaction, And Loyalty, Maksim Godovykh, Ady Milman, Alsi D.A. Tasci

Faculty Scholarship and Creative Works

A considerable amount of literature describes concepts that predict theme park visitor behavior. Although previous studies made an effort to measure the impact of several variables on theme park visitors’ loyalty, there is a lack of empirical attention on the impact of some consumption variables such as previous experience, perceived queuing quality, waiting time, using of virtual queuing, and the role of anticipating and remembering the visit. The current study introduces several new experience concepts that were not previously discussed in the literature: the amount of pleasure from anticipation, visiting, and remembering the experience, and time allocation for waiting in …