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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- 1.04 Nonformal/extension education and outreach (1)
- 1.07 Agricultural literacy (1)
- 2.04 Nonformal/extension education and outreach (using technology) (1)
- 3.07 New media design (1)
- 4.02 Communications in industry (1)
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- 4.07 Marketing, advertising (1)
- 4.08 Social marketing, educational/public information campaigns (1)
- 5.07 News media visuals (graphics, photos, charts, video, etc.) (1)
- 7.01 Interpretive methods (1)
- 7.02 Empirical-analytic methods (1)
- Agricultural news (1)
- Attitudes (1)
- Diffusion of innovation (1)
- Elaboration (1)
- Interactive graphics (1)
- Interactivity (1)
- Internet-based research (1)
- Outreach (1)
- Public science engagement (1)
- Qualitative (1)
- Science communication (1)
- Twitter (1)
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
Journal of Applied Communications
Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …
Interactive Infographics' Effect On Elaboration In Agricultural Communication, Erin Burnett, Jessica Holt, Abigail Borron, Bartosz Wojdynski
Interactive Infographics' Effect On Elaboration In Agricultural Communication, Erin Burnett, Jessica Holt, Abigail Borron, Bartosz Wojdynski
Journal of Applied Communications
In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to …