Social and Behavioral Sciences Commons^™

Recruitment Marketing: How Do Wellness And Work-Life Benefits Influence Employer Image Perceptions, Organizational Attraction, And Job Pursuit Intentions?, Amy Christine Pytlovany

Dissertations and Theses

A global talent shortage is motivating employers to change the way they approach recruitment. To stay competitive, business leaders are strategizing new ways to attract employees and market their organizations to prospective employees. This research examined the impact of work-life and wellness programs on employer image perceptions (instrumental, symbolic, and experiential) and recruitment outcomes (organizational attraction and job pursuit intentions). It integrated these literatures to inform evidence-based organizational decision-making.

Study materials were developed with pilot testing conducted using Amazon Mechanical Turk (MTurk). Pilot 1 (N = 40) assessed the value of 32 types of benefits across traditional (e.g., health …

Does X Mark The Applicant? Assessing Reactions To Gender Non-Binary Job Seekers, Kelly Mason Hamilton

Dissertations and Theses

The number of individuals who identify as a non-binary gender has almost tripled over the last 10 years. This growing population, and the legal protection against sex discrimination afforded to them under Title VII, puts a responsibility on employers to better understand their experiences in the workplace. The purpose of the current study was to examine how disclosing a non-binary gender identity when applying for jobs influenced hiring outcomes. Specifically, my study assessed (a) hiring managers' beliefs about non-binary gender identities, (b) how those beliefs impacted hiring managers' perceived ability to provide social support to prospective applicants, and (c) how …