Social and Behavioral Sciences Commons^™

Cognitive And Affective Influences On Decision-Making Strategies And Outcomes, Michaela S. Reardon

Graduate Theses, Dissertations, and Problem Reports

This study examines how factors such as emotion and planning abilities, determine decision-making strategies and outcomes. Consumer-based decision tasks are one way for researchers to measure the decision-making process and outcomes of individuals, while bringing an element of reality to the task through the utilization of decisions about everyday items that someone might purchase (e.g., a car, apartment, etc.). Using these types of tasks, researchers can measure the quality of a decision (e.g., did the participant come up with the best solution?), as well as the decision or search strategy. Previous research shows that cognitive factors are important when individuals …