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Full-Text Articles in Social and Behavioral Sciences
La Dialéctica, David Harvey
La Dialéctica, David Harvey
Publications and Research
Raymond Williams eligió el recurso de pensar ‘mundos posibles’ ficticios para abordar la complejidad de temas relativos al lugar, el espacio y el ambiente. ¿Sin embargo, será que este era un recurso necesario, o más bien una estrategia aleatoria suya para profundizar en el estudio de la teoría de la cultura? Empezaré en este capítulo por demostrar que la estrategia empleada por Williams no es necesaria en absoluto. Espero poder demostrar que la investigación materialista histórica, inducida por un entendimiento dialéctico, puede integrar los temas de lugar, espacio y ambiente (naturaleza) en la teoría social y en la teoría literaria. …
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Theses and Dissertations--Communication
Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …