Social and Behavioral Sciences Commons^™

Becoming Your Brand, Blake Kuzma

Honors Theses

As many young professionals now, starting a career is a very important and scary time. We are taught more and more how important it is that you present yourself in a way that is marketable to employers not only in person, but online as well. As a survey done by Jobvite in 2015, “75% of HR departments are required to search job applicants online” and also that “75% of HR professionals have rejected candidates based on information they have found online.” (Jobvite, 2015).

But beyond the advice we receive from our parents and mentors, there is very little that is …

Intercultural Communication In The U.S. And Japan, Annelise Wilp

Honors Theses

The purpose of this study was to compare two groups: Japanese students studying or who have studied at American universities, and Americans who are studying or have studied at Japanese universities. The inclusionary criteria were American students who had studied at a Japanese university and Japanese students who had studied at an American university. Exclusionary criteria were those who did not meet the criteria above. Prospective participants were invited to participate through Facebook and email. Interviews were conducted either faceto- face at the Bernhard Center at Western Michigan University, or by telephone. Prospective participants were informed of the purpose of …

Ministry With Community: Analysis Of Public Relations Issues And Proposed Solutions, Sarah Piper

Honors Theses

Although Millennials are not yet in their primacy as nonprofit donors, forward-thinking nonprofits are changing how they conduct business to better engage millennials in anticipation of their future rise to primacy. Accommodating the desires and expectations unique to the members of this generation is challenging for many organizations because effectively engaging with millennials requires a shift in organizational communication and engagement practices. This project seeks to build a body of relevant knowledge that can be used by Ministry with Community, a local nonprofit organization, to evolve its current engagement and communication practices to better appeal to local millennials. To build …

The Role Of Social Media In Small Museums In Michigan, Kaitlin Mcgrath

Honors Theses

Social media is now firmly ingrained in the daily life of many people. In order for museums to remain relevant in society, institutions like museums need to learn how to integrate this new technology into their practices. Small museums especially may have the most to gain from utilizing this technology in their institutions. These museums usually do not have access to as many resources as their larger counterparts. The challenge for museums is knowing how to use social media effectively. The purpose of this paper is to examine the role of social media in museums with a focus on small …