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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Value-Added Service To Academic Library Users In 21st Century: Using Competitive Intelligence Approach, Idiegbeyan-Ose Jerome, Christopher Nkiko, Osinulu Ifeakachuku
Value-Added Service To Academic Library Users In 21st Century: Using Competitive Intelligence Approach, Idiegbeyan-Ose Jerome, Christopher Nkiko, Osinulu Ifeakachuku
Library Philosophy and Practice (e-journal)
Higher education in the twenty-first century globally has been characterized and driven on business ethos. The institutions are faced with stiff competition in an attempt to increase their student enrolment, attract international students and faculty, pioneer centres of excellence, show-case outstanding research output, produce astute graduates and get listed in top ranking league tables. The paper therefore examined the effects of leveraging on value-added services to academic library users through competitive intelligence as a predictor of competitive advantage among tertiary institutions. It identified value-added personnel, collection, processing of materials and dissemination of information as constituting specific target selling points to …
Library As A Goldmine: Social Media Technologies (Smt) As The Way Forward, Oluwabunmi Dorcas Bakare, Stephen Mutula
Library As A Goldmine: Social Media Technologies (Smt) As The Way Forward, Oluwabunmi Dorcas Bakare, Stephen Mutula
Library Philosophy and Practice (e-journal)
There is no gainsaying that academic libraries are a natural gold mine for the University community and for the general public as a whole. Extant literature has shown that academic libraries are a source of enrichment for curriculum and research thus leading to academic productivity and global visibility of the parent institution. The realization of this fact has gone a long way in enhancing the status of academic libraries globally by changing the orientation of library clienteles and also correct the misconception in which they perceive the library as an antique, a reading place and has little or nothing to …
Improving Customer Relations With Social Listening: A Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano, Christa L. Arnold
Improving Customer Relations With Social Listening: A Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano, Christa L. Arnold
Maria Atilano
Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this article captures and shares actions, insights, and experiences of using social media for CRM. This case study examines how an academic library at a mid-size American university located in northeast Florida uses social media to engage in social listening and to enhance CRM. In particular, the social listening practices of this library are highlighted in relation to how they influence …
Improving Customer Relations With Social Listening: A Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano, Christa L. Arnold
Improving Customer Relations With Social Listening: A Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano, Christa L. Arnold
Library Faculty Presentations & Publications
Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this article captures and shares actions, insights, and experiences of using social media for CRM. This case study examines how an academic library at a mid-size American university located in northeast Florida uses social media to engage in social listening and to enhance CRM. In particular, the social listening practices of this library are highlighted in relation to how they influence …
Academic Library Behaviors And Perceptions Of A Community College’S Distance Learners, Cantrell Johnson
Academic Library Behaviors And Perceptions Of A Community College’S Distance Learners, Cantrell Johnson
Theses and Dissertations
Over 1,200 community colleges nationwide enroll over ten million students each year, with more than one in four of these students taking some of their courses at a distance. Many of these post-secondary institutions also struggle to retain and graduate students enrolled as distance learners. In a continuing effort to address college completion gaps, research attempts to identify barriers to success and provide insights on how to decrease college completion gaps. Given post-secondary education’s increased focus on students’ use of resources beyond the classroom, a logical line of exploration is the link between academic library usage and library aptitudes and …
Assessment Of Study Space Usage In The Kenneth Dike Library, Bolariwa M. Adeyemi
Assessment Of Study Space Usage In The Kenneth Dike Library, Bolariwa M. Adeyemi
Library Philosophy and Practice (e-journal)
This paper explore the actual use of the physical space in Kenneth Dike Library by the students' population, the role these spaces are playing for learning and for related services in the university of Ibadan academic environment. It looked at the suitability of available spaces and suggestions for improvement. Survey method was adopted for the study with 94.5% response rate. It found that quite study is what attract majority respondents to Kenneth Dike Library. What emerged was that academic pursuits remain the most common activity in the library space.