Social and Behavioral Sciences Commons^™

Environmental Justice In Public Relations: What Happened At Love Canal And Carver Terrace, Chloe Schultz

HON499 projects

This research will focus on activist organizations as practitioners of public relations. Using this framework, Love Canal and Carver Terrace, two groundbreaking environmental justice case studies, are evaluated through the lens of public relations. These lenses include public relations models, strategies, and tactics. Power and legitimacy are evaluated as factors which impact the public relations activities of activists. It was found that models did not fall into the 2-way symmetrical model and that strategies were motivated by interactions with target organizations. Furthermore, activists in these case studies utilized nearly every category of tactics. Furthermore power and legitimacy were discovered to …

Strategic Public Relations Management In China, Cen Yue

Open Access Theses

The purpose of this study was to explore the current status of the strategic public relations management in China. This study is the first to apply the generic principles of excellent public relations in China. Surveys and in-depth interviews were used to address five research questions: (1) practitioners’ strategic public relations practice, (2) their relationship with the dominant coalition, (3) communication models in use, (4) proficiency in practicing the managerial and technical roles, and (5) the challenges facing public relations industry were explored as research questions. The study results suggested that public relations was hardly managed in a strategic manner …

Analyzing Nation Branding Through Public Relations Lenses-- The Case Of The 2008 Olympics Opening Ceremony, Ruoshi Li

Dissertations - ALL

Abstract

Studies across several disciplines, including marketing, political science and culture studies, have already touched on the concept of nation branding. Different experts with distinct academic backgrounds look at nation branding from different angles. This paper first takes a critical review of the conceptualizations of nation branding and then revisits the public relations theories, followed by a synthesis of public relations concepts with nation branding in a case study of the Beijing 2008 Opening Ceremony. It also seeks to open a conversation within the field of communication and public relations on the trend of nation branding. With an aim of …

Secrecy, Confidentiality And "Dirty Work": The Case Of Public Relations, Sue Curry Jansen

Secrecy and Society

No abstract provided.

How Public Relations Firms Do Pr For Themselves Through Corporate Social Responsibility, Melissa Elise Steckler

Theses and Dissertations

Corporate social responsibility has become an increasingly important topic within the workplace. This subject continues to garner further attention and scrutiny, especially with regards to public relations firms and their CSR-related engagements because of how practical motivations for charitable giving may blend with the nature of their business. Public relations professionals were interviewed to uncover information regarding each firm's CSR programs and level of engagement, in addition to textual analysis that included the PR firms' websites, social media presence, and what the media has said about the firms' CSR efforts. Findings revealed five cross-company patterns with regard to CSR made …

Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

Understanding Dialogue And Engagement Through Communication Experts’ Use Of Interactive Writing To Build Relationships, Betsy Anderson, Rebecca Swenson, Nathan Gilkerson

College of Communication Faculty Research and Publications

Dialogic communication is an important public relations theory, yet scholarship has found few organizations using it to its full potential. Meanwhile, multiple overlapping definitions exist for related terms like engagement, interactivity, and responsiveness, causing potential confusion for researchers and professionals. This research reports the results of in-depth interviews with top digital public relations professionals regarding how they use interactive writing, a form of social media engagement, to build relationships. Through their own unprompted words, the research also describes how professionals use terms such as dialogue, engagement, interactivity, and responsiveness, and corresponding definitions, to refer to their …

Authentic Enterprise, Communal Employee Relationship, And Employee-Generated Managerial Assets, Yeunjae Lee

Open Access Theses

This study aims to explore managerial intangible assets of organizations generated by their internal publics, employees. Considering employees’ perception and communicative behaviors as an organization’s managerial assets, this study examines an organization’s authentic behaviors and organization-employee relationships. To be more specific, this study firstly investigates how an organization’s authentic behavior—truthfulness, transparency, and consistency—affects communal relationship between employees and an organization. Using megaphoning, scouting, and microboundary spanning as theoretical frameworks for employees’ communicative behaviors (ECB), this study also examines the association among perceived authenticity of organizational behavior, organization-employee relationships, and employees’ communicative actions. Furthermore, this study investigates how employees …

Healthy Eating Standards And Communication Strategies: An Assessment Of California Polytechnic State University’S Campus Dining, Emma Kuchera

Journalism

This study focuses on various aspects of the lack of healthy food options on college campuses, specifically looking at food offered at the dining facilities at California Polytechnic State University in San Luis Obispo.

We're Friends Right? Dialogical Strategy Effects In Csr Facebook Posts On Perceived Organizational Trust And Authenticity, Casey J. Mcdonald

Theses and Dissertations

A study examining the effects of public relations' dialogical communication strategies on stakeholder's perceptions of trust and authenticity of organizations was conducted. The experiment was tested on organizational Facebook posts broadcasting a corporate social responsibility message. While "Human Voice" had no affect on perceived trustworthiness or authenticity, Dialogical Loop was found to significantly effect stakeholder perceptions of authenticity, but not trustworthiness. Due to the presence Dialogical Loop in the form of replies to user comments, users perceived the organization as less authentic. Ruminations about possible implications for public relations theory and practice on social media as well as recommendations for …

Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa

Communication Studies

Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …

Prestigious Prism Awards Presented To Cedarville University, Mark D. Weinstein

News Releases

Cedarville University’s public relations department was awarded two PRism Awards by the Public Relations Society of America (Dayton Chapter) Thursday, May 5. Dayton PRSA awarded 17 PRism awards and 7 Awards of Merit at its annual recognition lunch at the Dayton Art Institute.

Cultivating Philanthropy In Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant

USF Tampa Graduate Theses and Dissertations

This study tests a model that combines relationship management theory and the theory of reasoned action. Through the collection of quantitative and qualitative data, this study provides deeper understanding of the relationship between community college students and the institution, and identifies aspects of the relationship that most influence behavioral intention to give to the institution. Using this information, public relations practitioners will be able to strategically improve areas of deficiency in the community college-student relationship, thereby increasing the likelihood that today’s students will become tomorrow’s philanthropic alumni.

An Analysis Of Kaiser Permanente’S Crisis Communication Strategy, Ingrid Greene

Seaver College Research And Scholarly Achievement Symposium

Issues management in today’s quickly changing world can be a very delicate, and in the case of the spread of Ebola, with legal implications. Kaiser Permanente (KP) became deeply involved due to the involvement of its medical staff during the spread of the disease in the United States. All hospitals and medical staff in the U.S. are under the direction of the U.S. Department of Health and Human Services Center for Disease Control (CDC), including KP. In addition, KP needed to ensure the safety of the patients it serves. This case study examines how the corporate communications team at KP …

Wine Public Relations: Promoting Georgian Wine In The U.S.Market, Tea Kokhreidze

Masters Essays

This project offers a hypothetical public relations plan for Georgian wine to achieve success in establishing Georgian wine export to the United States. It begins with the history of wine public relations and explores how winning public relations campaigns have been conducted in the wine business. Based on research presented in the literature review, a hypothetical public relations plan is provided on how to build a brand image for Georgia as an origin for wine and introduce Georgian wines to various U.S. markets. The public relations plan presented in the paper will aim to: introduce Georgian wines to various U.S. …

Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara

Education Dissertations

The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

De-Westernizing Public Relations: A Comparative Analysis Of Culture And Economics Structure In China And Mexico, César García

All Faculty Scholarship for the College of Arts and Humanities

The main purpose of this article is to challenge the normative ideal of public relations, usually shaped by a Western perspective, highlighting there is a broad typology of non-Western PR models, which are the norm across the world. This article emphasizes how public relations principles of excellence are not only exceptionally met but also suggests that Western public relations can learn from the rest of the world about, for example, how personal relations can enrich the profession. Using a qualitative method, this paper compares two populated countries with large economies, China and Mexico. The main finding of the article is …

The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato

Journalism Faculty Publications

Patagonia’s 2014 documentary DamNation marks a compelling and unconventional milestone in the evolution of corporate social responsibility (CSR) as public relations practice. The company drew from commercial acumen but also grassroots organizing, moving its CSR initiative closer to a form of social and environmental activism. This study, especially relevant for strategic communicators focused on CSR and sustainability issues, assesses DamNation’s impact upon Patagonia’s audience in terms of message effectiveness, company reputation, and willingness to act on Patagonia’s behalf in addressing the issue of dams. An online survey with experimental conditions was used to measure audience views on Patagonia’s campaign, as …

Alec/Adpr 207: Communicating To Public Audiences—A Peer Review Of Teaching Project Inquiry Portfolio, Karen J. Cannon

UNL Faculty Course Portfolios

A significant amount of research in teaching and learning is conducted exploring large enrollment courses. Often it seems as if we believe that the panacea is smaller class sizes. However, challenges exist in smaller enrollment courses as well. This inquiry portfolio explores an introductory, sophomore level course in strategic communication with an enrollment of 20 students. Despite the smaller number of students in the course, significant challenges exist and over the five spring semesters I’ve taught the class, one consistent challenge remains – how to bridge the wide range of student ability, knowledge, and experience of students in the course. …

Social Media Events Public Relations Form, Joan Barnes

UNL Libraries: Faculty Publications

This is the UNL Libraries Social Media Events PR form which allows event planners to create a checklist to manage distribution of event information.

Farmed And Dangerous? A Case Study Of Chipotle’S Branded Entertainment Series And Polarized Reactions To Its Satirical Depiction Of Farming And Agribusiness, Nathan Gilkerson, Rebecca Swenson, Betsy Anderson

College of Communication Faculty Research and Publications

This study follows Chipotle’s innovative strategy of using branded entertainment and satire to enhance its brand image and positive consumer perceptions, while negatively portraying an entire industry. The study explores audience reactions to Chipotle’s satirical Farmed and Dangerous program, part of the company’s broader “Food with Integrity” campaign. Increasing agricultural literacy and understanding among the general public is a priority (Doerfert, 2011). Yet marketing communication campaigns—and responses or reactions to those campaigns—that simplify issues into distinct “sides,” or focus on attacks, prevent deep discussion of the complexity of our food system and efforts to collaborate on solutions. Research presented uses …

Connecting Best Practices In Public Relations To Social Media Strategies For Academic Libraries, Bettina Peacemaker, Sue Robinson, Emily Hurst

VCU Libraries Faculty and Staff Publications

Academic libraries worldwide use social media to inform and connect with users. VCU Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across 22 channels, we needed to ensure social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies.

Examining Local Law Enforcement Public Relations, Lindsay M. Mccluskey

LSU Doctoral Dissertations

This mixed-method dissertation 1) identifies and describes common local law enforcement public relations activities, including reputation management, community relations and engagement, media relations, social media management, and internal communications; 2) addresses perceived similarities and differences associated with local law enforcement public relations relative to peers within the same level of government (e.g., public relations in the parks department of the same municipality); 3) identifies distinctive and reinforces common government public relations environmental characteristics, challenges, and opportunities associated with local law enforcement; 4) provides insights regarding how local law enforcement are using online tools (e.g., websites and social media) for public …

Dairy, Democracy, & Pr: A Political Economic Analysis Of Associated Milk Producers, Inc. 1988-1989, Anna L. Percival

Masters Theses

This paper, using a political economic approach, explores the communication techniques used during a second-wave of consolidation in the dairy industry in the 1980s. After providing a historical context of the dairy industry and its connections with federal policy, this paper follows the story of a large dairy cooperative: Association Milk Producers, Inc. (AMPI) and how it influenced public policy and consumption through interconnected dairy organizations like the National Milk Producers Federation and by using a political action committee. This paper provides an example of Carey's (1997) treetops propaganda by way of the powerful political action committee C-TAPE and the …