Social and Behavioral Sciences Commons^™

Big, Fast, And Familiar: Looking At And Past Google As Bff, Calvin H. Wang, Adam N. Hess

Library Faculty Scholarship

An observation of search behavior reveals that users lose the forest for a single tree by clicking on promising search results too quickly. Converse with your BFF to determine what it knows, how much it knows about it, how well it knows it, and then how to use what it knows to move on to the specialists. This session will help you see connections that you might already see intuitively so that you can help users refine their own judgment skills about what Google results are telling them. The presenter will engage participants in analyses of several case studies.

Objectives: …