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Full-Text Articles in Social and Behavioral Sciences
How Spokesperson Rank And Selected Media Channels Impact Perceptions In Crisis Communication, Jieun Lee, Sora Kim, Emma K. Wertz
How Spokesperson Rank And Selected Media Channels Impact Perceptions In Crisis Communication, Jieun Lee, Sora Kim, Emma K. Wertz
Faculty and Research Publications
This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers.