Social and Behavioral Sciences Commons^™

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

Review Of “The Teacher’S Guide To Media Literacy: Critical Thinking In A Multimedia World” By Cyndy Scheibe And Faith Rogow, Julie Smith

Journal of Media Literacy Education

This article reviews “The Teacher’s Guide to Media Literacy: Critical Thinking in a Multimedia World” by Cyndy Scheibe and Faith Rogow

The Hyperreality Of Daniel Boorstin, Stephanie L. Viens

Journal of Media Literacy Education

Early media theorists can help us to link the past and present of media literacy to pose new questions and gain new knowledge. Historian, author and Librarian on Congress Daniel Boorstin (1914 – 2004) played an important role in increasing public awareness of the constructed nature of media representations. Connections are explored between constructed reality, technological advances, media literacy education, and the current work of media scholar Douglas Rushkoff on presentist society. Daniel Boorstin helped recognize the changing nature of knowledge in an image-saturated environment and influenced a new generation of theorists, scholars and educators who have advanced the …

The Core Concepts: Fundamental To Media Literacy Yesterday, Today And Tomorrow, Tessa Jolls, Carolyn Wilson

Journal of Media Literacy Education

“New media” does not change the essence of what media literacy is, nor does it affect its ongoing importance in society. Len Masterman, a UK-based professor, published his ground-breaking books in the 1980’s and laid the foundation for media literacy to be taught to elementary and secondary students in a systematic way that is consistent, replicable, measurable and scalable on a global basis – and thus, timeless. Masterman’s key insight was that the central unifying concept of media education is that of representation: media are symbolic sign systems that must be decoded. This paper explores the development and the application …

Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee

Journal of Media Literacy Education

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …

Media Now: A Historical Review Of A Media Literacy Curriculum, Yonty Friesem, Diane Quaglia Beltran, Ed Crane

Journal of Media Literacy Education

The Elizabeth Thoman Archive at the Harrington School of Communication and Media, University of Rhode Island, has the last complete kit of one of the milestones in the early chronology of media literacy, the 1972 Media Now curriculum. This curriculum was the first of its kind, using self-contained lesson modules that were part of a larger series of kits, text references, and accompanying workbook. Its self-directed learning model gave students the opportunity to learn about the media, by doing, responding to, and reflecting on core concepts of media production. Using physical artifacts from the Media Now kit, historical documents, promotional …

Why History Matters For Media Literacy Education, Michael Robbgrieco

Journal of Media Literacy Education

The ways people have publicly discussed and written about media literacy in the past have great bearing on how citizens, educators and learners are able to think about and practice their own media literacy. Our concepts of media literacy have evolved over time in response to changing contexts of media studies and educational discourses as well as changes in communication technologies, media industries, politics, and popular culture. My research on the history of Media&Values magazine 1977-1993, made possible by the Elizabeth Thoman Media Literacy Archive, illustrates how tracing developments of media literacy concepts over time can give us much needed …

Introduction To Media Literacy History, Sarah Bordac

Journal of Media Literacy Education

Why is it important for us to consider the history of media literacy? Beyond forging connections of the past to the present, exploring the history of the field can deepen intellectual curiosity and understanding for those who work in media literacy education, ignite interest in others, and drive investigation into understanding the relationships of the facets and fundamentals of media literacy from past to present and into the future. The theme of leadership emerges from questions such as: How do people build programs? How does information get disseminated? What were the challenges? Who were the learners? Who were the teachers? …

Creating Critical Viewers, Renee Cherow-O'Leary

Journal of Media Literacy Education

This essay is a personal reflection on the implementation of Creating Critical Viewers, a national media literacy program sponsored by the National Academy of Television Arts and Sciences (NATAS), an industry association, in 1995. The television industry’s decision to develop a media literacy curriculum in the 1990s was a powerful statement by certain broadcasters to take seriously the ethical and social questions being raised about the impact of their work and to learn how to address those questions through education.

Cinekyd: Exploring The Origins Of Youth Media Production, Renee Hobbs, David Cooper Moore

Journal of Media Literacy Education

No abstract provided.

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …

A Review Of “Delivering Research Data Management Services: Fundamentals Of Good Practice”, Darren Sweeper

Sprague Library Scholarship and Creative Works

No abstract provided.

‘‘Opening The Door’’: The History And Future Of Qualitative Scholarship In Interpersonal Communication, Dawn O. Braithwaite

Department of Communication Studies: Faculty Publications

I was fortunate to start college during the earlier days of interpersonal communication classes being taught. From the first class, I was hooked. One of the best things about working in this area is being able to teach and study concepts and practices that make a difference in people’s lives. The theme guiding my work was adapted from a phrase Wayne Brockriede used— helping people expand their repertoire of communicative choices. This is the great joy and challenge of being an interpersonal communication (IPC) scholar.

I am honored to share this forum with such outstanding scholars. My article represents a …

“We Are Not Free”: The Meaning Of (Freedom) In American Indian Resistance To President Johnson’S War On Poverty, Casey Ryan Kelly

Department of Communication Studies: Faculty Publications

This essay examines how the ideograph was crafted through dialectical struggles between Euro-Americans and American Indians over federal Indian policy between 1964 and 1968. For policymakers, was historically sutured to the belief that assimilation was the only pathway to American Indian liberation. I explore the American Indian youth movement’s response to President Johnson’s War on Poverty to demonstrate how activists rhetorically realigned in Indian policy with the Great Society’s rhetoric of “community empowerment.” I illustrate how American Indians orchestrated counterhegemonic resistance by reframing the “Great Society” as an argument for a “Greater Indian American.” This analysis evinces the rhetorical significance …

Understanding The Yelp Review Filter: An Exploratory Study, David Kamerer

School of Communication: Faculty Publications and Other Works

Reviews on Yelp.com can be an important factor in driving customers to a business. However, many business owners have expressed concern with Yelp’s review filtering system, which was created to flag low–quality or fake reviews. This study performs a content analysis of a subset of Yelp restaurant and religious organization reviews, visible and filtered, exploring signals from the reviews or the reviewers that might explain the filtering process. The study finds that factors intrinsic to the review itself are not related to filtering, but factors related to the reviewer are strong predictors. The Yelp system is much more likely to …

Spatial Intelligence And The Ability To Comprehend And Execute Textual/Graphical Instructions, Anthony Wacholtz

Journal of Undergraduate Research at Minnesota State University, Mankato

Performing a task such as solving a Rubik’s cube can be very difficult, but it can be done after enough twists and turns. However, only an individual with extremely high spatial intelligence could be expected to solve a Rubik’s cube in his or her head. Discussing the concept of spatial intelligence, Howard Gardner makes it clear that “...Spatial intelligence is closely tied to, and grows directly out of, one’s observations of the visual world.” The term spatial intelligence, as it pertains to my research, derives from the ability to visualize and manipulate three-dimensional objects in your mind. In this experiment, …

An Interpretive Plan Guide For Wilderness Park In Lincoln, Nebraska, Rachel J. Ward

Community and Regional Planning Program: Professional Projects

Wilderness Park, located in Lancaster County, Nebraska, is a public park of unique ecological and historical value to the city of Lincoln and to the surrounding region. The natural and historical features of the park present an opportunity to communicate environmental and historical topics that are relevant on local, national, and global levels, as well as inspire a lively sense of pride in the community. The problem is that many topics relevant to Wilderness Park are not currently being interpreted at the park, and that there are relatively few interpretive resources available to park visitors.

The purpose of this project …

Conference Presentation: The Power Of Words In Tension: Enterprise/Strategy As A Dilemma In Neoliberalism’S Persistence., Brendan O'Rourke

Conference papers

We address how enterprise is related to, another important discourse, strategy. From a discourse analysis of the talk of small firm owner-managers, emerges a view of strategy and enterprise as a single, integrated entity, bound together by some commonalities but more importantly by paired opposites reminiscent of ideological dilemmas (Billig, Condor, Edwards, Gane, Middleton & Radley, 1988). This dilemmatic nature of enterprise/strategy discourse adds to explanations for the persistence of the neoliberal form of enterprise, with the entrepreneur as the heroic saviour of all, based on the entrepreneur as an empty signifier (Jones & Spicer, 2009; Kenny & …

Bridging The Work Of Field Scientists And The Needs Of Data Re-Users, Antonia Rosati, Lynn Yarmey

The International Workshop on Ice Caves

The National Science Foundation requires Principal Investigators to make the data they collect and create publically available. To assist PIs with this requirement, NSF funded the Advanced Cooperative Arctic Data and Information Service (ACADIS). ACADIS houses data from the Division of Polar Programs (PLR), provides data management assistance to PIs, and advances search and data discovery tools. In short, ACADIS exists for NSF Arctic researchers by providing a safe home for data and encouraging data reuse. ACADIS is a group of specialist organizations comprised to create a repository of Arctic data that encompasses spatial, temporal, and attribute granularity of data …

The Impact Of Food Manufacturers’ Recall Notifications On The Tone Of Newspaper Coverage, Monique L. Farmer

College of Journalism and Mass Communications: Theses

This study examined whether attributes focused on within food recall notifications issued by food companies have an impact on the tone of the associated, subsequent news coverage. Additionally, the study examined second-level agenda building to determine whether attributes emphasized in food recall notifications showed up in resulting news coverage.

The findings suggest that the most significant attribute for crisis communicators to focus on during the agenda-building process of a food recall event is instructional messaging. This aspect of the crisis communication messaging strategy is positively correlated with a positive tone in news coverage.

Specifically, this research study found some tentative …

Risk Of Compliance: Tracing Safety And Efficacy In Mef-Lariam's Licensure, Julie Marie Gerdes

USF Tampa Graduate Theses and Dissertations

The Walter Reed Institute of Army Research developed the antimalarial drug mefloquine then collaborated with Hoffman-La Roche to produce the drug under its brand name "Lariam," after Food and Drug Administration (FDA) approved licensure in 1989. For over twenty years, the Army used this pill as its "drug of choice" for soldiers deployed to endemic regions until 2009, and in 2013 the Food and Drug Administration warned that the drug's neurotoxic effects could be lasting, if not permanent. The sociopolitical exigence of developing a new biochemical antimalarial drug rushed the development and licensure processes, and the modern craving for certainty …

Stuart Hall: An Exemplary Socialist Public Intellectual?, Herbert Pimlott

Communication Studies Faculty Publications

This article offers an assessment of the Stuart Hall’s role as a socialist public intellectual during the 1980s and the circulation of his Thatcherism thesis via public interventions writing for the periodical, Marxism Today.

Contrary to most assessments of the influence of scholars and public intellectuals, which are based upon an implicit assumption that their widespread circulation are a result of the veracity and strength of the ideas themselves, this article focuses on the processes of production and distribution, including the intellectual’s own contribution to the ideas’ popularity by attending conferences and public rallies, writing for periodicals, and so …

The Politics Of Memory, Nicole Maurantonio

Rhetoric and Communication Studies Faculty Publications

This chapter considers the definitional and disciplinary politics surrounding the study of memory, exploring the various sites of memory study that have emerged within the field of communication. Specifically, this chapter reviews sites of memory and commemoration, ranging from places such as museums, monuments, and memorials, to textual forms, including journalism and consumer culture. Within each context, this chapter examines the ways in which these sites have interpreted and reinterpreted traumatic pasts bearing great consequence for national identity. It concludes with a discussion of the challenges set forth by new media for scholars engaging in studies of the politics of …

Mapping A History Of Applied Communication Research: Themes And Concepts In The Journal Of Applied Communication Research, Sarah Steimel

Department of Communication Studies: Faculty Publications

In recognition of the National Communication Association’s 100^th Anniversary, this article maps the content published in the Journal of Applied Communication Research (JACR) over the last four decades to develop a picture of what applied communication research has emerged and how that research has changed through the journal’s history. This study mapped 678 research articles over the four decades of JACR’s existence. Results reveal a strong overall orientation towards applied research in nine interest group divisions: organizational, health, public, group, family, interpersonal, training, women, and media. Analysis of the four individual decades that span JACR’s history depict …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

The Power Of Plur: Edmc As A Reflection Of A New Generation, Nichole Lorenz

Communication Studies

With such a broad amount of musical expression and cultural appeal, EDM has quickly become a captivating phenomenon in the United States in recent years. There is a significant trend going on with EDM culture and what it represents for youth today. For this reason, I want to dig further into the growing phenomenon of EDMC (Electronic Dance Music Culture) in the United States. I want to better understand what is going on beneath the surface façade of costumes and drug use. Why does this culture appeal to so many young people? In addition, I seek to find out whether …

Loose Connections, Strong Networks: Self-Enrollment And The Rhetoric Of 350.Org, Daisy Celine Lucile Brightman

Communication Studies

No abstract provided.

Alec 845 - Research In Leadership Education: A Peer Review Of Teaching Benchmark Portfolio, Karen J. Cannon

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

This is a benchmark portfolio of the graduate research course offered in the ALEC department, ALEC 845 – Research in Leadership Education. Students in any department or graduate program are welcome in the course but it primarily serves students in ALEC who are pursuing either a master’s in leadership education or a doctoral degree in human sciences with a specialization in leadership studies. The course itself is intended to provide an introduction to social science research methods and help students understand and begin to practice ethical social sciences research that contributes to the body of scholarly knowledge in their disciplines. …

Public Interest In Climate Change Over The Past Decade And The Effects Of The ‘Climategate’ Media Event, William R. L. Anderegg, Gregory R. Goldsmith

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Despite overwhelming scientific consensus concerning anthropogenic climate change, many in the non-expert public perceive climate change as debated and contentious. There is concern that two recent high-profile media events—the hacking of the University of East Anglia emails and the Himalayan glacier melt rate presented in the Fourth Assessment Report of the Intergovernmental Panel on Climate Change—may have altered public opinion of climate change. While survey data is valuable for tracking public perception and opinion over time, including in response to climate-related media events, emerging methods that facilitate rapid assessment of spatial and temporal patterns in public interest and opinion could …