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Full-Text Articles in Social and Behavioral Sciences
On With The Show! Open Access Publishing As A Local Production, Janelle Wertzberger
On With The Show! Open Access Publishing As A Local Production, Janelle Wertzberger
Janelle Wertzberger
What do I need to know to launch an institutional repository at my school or continue growing the one I already have? How do I talk to my provost, faculty, administration, and library staff about the IR? Where will funding and staffing come from and how do I ensure their stability? Most institutional repository managers have likely asked themselves these questions at some point, and while the answers vary from institution to institution, many widely applicable best practices have still emerged. A successful institutional repository manager has to be a jack-of-all-trades: someone who has a vision for the services the …
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
Atlantic Marketing Journal
This study focused on providing a more nuanced understanding of the message retention-attitude (cognition-affect) relationship in new product introductions. Using advertising and publicity as independent and combined promotional tools, this study aims to determine an effective approach to strengthen the retention-attitude relationship as well as the level of new product information retention and, through it, the attitude toward the product. To that end, a two-phase experiment was conducted involving 423 participants. The results revealed that publicity, compared to advertising, in general, was a more effective strategy in boosting retention and that the publicity-publicity sequence strategy was the most effective in …
Are The Female Entrepreneurs Of Beauty Salons In India, Victims Of Bad Publicity?, Roshni Narendran
Are The Female Entrepreneurs Of Beauty Salons In India, Victims Of Bad Publicity?, Roshni Narendran
Roshni Narendran
This paper is a preliminary study exploring the obstacles faced by female entrepreneurs running beauty salons in India. Newspapers and other media highlight the illegal activities that occur in the beauty industry, such as solicitation and the use of unhygienic products in salons, whereas they fail to report about the legitimate owners of beauty salons who are striving to run successful businesses. So far, there are hardly any studies that have highlighted the issue of how bad publicity impacts Indian female entrepreneurs' businesses. Research conducted for a PhD study revealed social castigation and misconceptions created in the minds of the …
Good Publicity: The Legitimacy Of Public Communication Of Deliberation, Chad Raphael, Christopher F. Karpowitz
Good Publicity: The Legitimacy Of Public Communication Of Deliberation, Chad Raphael, Christopher F. Karpowitz
Communication
Although deliberative democratic theory values the principle of publicity, few empirical studies systematically assess the public communication of civic groups that deliberate over policy. The proliferation of such groups in contemporary politics, and of uncertainty about their legitimacy, suggests the need for such study. Drawing on contemporary deliberative theory, we derive a set of legitimate publicity indicators for assessing how well groups report their deliberative processes and policy conclusions. We demonstrate the reliability and utility of these measures in a comparative content analysis of the final reports of three common kinds of deliberative bodies: a governmentstakeholder task force, an activist …